Content marketing and its importance to your business brand, is growing. Ensure that your business is on pace with the trend and implement it effectively.
But what is content marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
The formula that businesses are looking for is determining the balance between selling themselves, and providing content that is both beneficial and helpful to their target customer. The benefit is two-fold. And although content marketing is a process, it can benefit both business owner as well as their customer.
Content marketing helps to keep you informed about your industry
Think of it this way, your marketing plan, actually keeps you abreast of changes in your industry because you are forced to continuously delve into information that is relevant about your customer. This knowledge level also allows to build a reputation in the community as a source of credibility. The more you know about your industry, and supporting industries, the more viable your brand becomes. The entire primary focus of content marketing is to develop new business leads and eventually convert them to customers.
Content marketing gives you a customers perspective
If you have customers searching for your business or services, you will be ahead of the game knowing what other messages they may be receiving. Keeping abreast of content marketing topics, relevant to your industry, gives you an eye level exposure to what your customers are seeing as well. When you know what your competitors are doing, you can differentiate yourself in the market.
Content Marketing makes you look amazing
You’re no longer the salesman, you’re the informed friend, building a business relationship (building your brand). You are building your relationship by having an answer and being responsive. When you post your content, socially or on your website, you show a level of expertise that may not have been there had nothing been posted. You become the guru, and the go to guy in your industry. Even if you don’t know the answer, you have a resource on how to find what’s relevant to your customer.
But I’m an owner/operator and I don’t have time
So here’s the shameless plug. If you don’t have time to develop a content marketing plan or a social media plan with relevant content to engage your relationships with your customers, team with someone who can. A professional that understands steps to developing your brand relationships, voice, and tone of your brand. This brand can be pushed via avenues such as a content marketing agenda.
Content marketing, the useful, informative, and creative way to build relationships with your customers and grow your brand. Team with Bianca Frank Design