There’s a direct link between brand preference and market share. Marketing is a big part of the intangibles that comprise more than 80% of your company’s value. For this reason, many people wonder if rebranding is the answer to increasing their...
The world of social media has opened up enormous opportunities for small business owners, giving them a free or low-cost platform to communicate with their customers and leveling the playing field between them and their larger competitors. Even so, establishing a...
It takes less than a second for someone to form an impression of your business website. With your company site serving as a virtual first impression, you can’t afford to lose anyone. Small business marketing is all about building relationships, starting with a...
Alaska Brand Design for Business Success Launching a new Alaska business brand, particularly in the vibrant landscape of Anchorage, is akin to stepping into the shoes of a storyteller. The narrative you craft becomes the lifeblood of your Alaska business brand, a...
Have you ever asked yourself why branding matters? Don’t we already buy what we want or hire the services we need? Isn’t a brand just another advertising message? And don’t we have enough of those already? It’s also the case that brand image...
What makes the perfect logo to promote your business brand? In a recent survey of Fortune 500 companies, the most popular logo combined a graphic with text. The second choice was Wordmarks or text only. The majority used a san-serif font to promote their brand....