Taking your passion from vision to profitable business requires a consistent visual brand, a working knowledge of your industry, and an ongoing brand management strategy.
It may require long hours, but it’s a labor of love to see your Anchorage small business grow. Anchorage design services can help your small business grow by visually connecting customers to your brand. Read more →
Whether you are just starting out with a new Alaska brand or you have an existing Alaska business brand, developing your brand is key to successful marketing. There are a few key steps in developing your Alaska business brand that will help utilize your brand to its full potential.
Starting a marketing campaign for small business can be a daunting task.
Where you do you start as a small business owner to market your products and services? These 5 quick steps can help point you in the right direction.
Social media is an important part of any business’s marketing campaign.You likely maintain your own social media for your small business.Here are 5 tips to help make you successful with your small business social media!
The first step in targeting your local audience is figuring out who they are and how best they receive information. Your advertising campaign needs to target both your local, consistent customer base as well as the tourists and out of town visitors that will take advantage of your services. Type of advertising and locations are key to effective local customer advertising.
Encouraging repeat business means providing a great service at a great price. Local customers will be your loyal and consistent base if you treat them properly. This may include great prices on goods, or fair cost on services your Anchorage business may provide. Other perks can be extended to local customers, or those you think you’re going to see again. A punch card that rewards them for buying a number of individual coffee, rewards cards where customers get points for dollars spent, or a locals discount are great things to advertise as perks for your local Anchorage business customers.
If much of your business is dedicated to tourists or out of town customers, your Anchorage advertising should reflect this but it also needs to reach your local customers. You will want to focus your advertising in the right places- in brochures about your location, on websites that boast “best things to do”, and in places that travelers and tourists will frequent. Posters and billboards are seen by both types of customers if they are in the right places.
Reaching your local customers and having them as loyal consumers will extend your word of mouth advertising. When a tourist asks a local waitress where the best place is to go for your service, if that waitress frequents your business, she will surely recommend you. Contact us today to see how we can help with your local Anchorage advertising!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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When developing your business’s marketing and message, a vision statement is something to consider including in your overall marketing plan.
While you may have a distinct mission statement for your business, you may think about a vision statement to portray your company’s future goals.
The first part of developing your vision statement is to assess the options you have to work with.Your business may be geared toward raising awareness for a cause you care about in your community or working toward a common goal that makes your neighborhood a better place. Your vision may be more global and include international charity work or raising awareness of issues outside your own community. It may be related to your merchandise or business specialty or it might just be something you are passionate about personally.
Your vision statement is a way to express your dream and goals to the world.Including a vision statement in your business marketing shows your clients that you are community based and you support the neighborhood your business in centered in.It may also show that you have a global awareness and that your business is conscious of more than just your profits. Write out and include it on your website with your mission statement.
Hopefully, throughout the months and years, you will reach your current goals through education, donations, and fundraising.When this happens, your vision statement needs to adapt to new and loftier goals.It may be as simple as broadening your dreams to reach for a bigger pool of people or revising your vision statement to realign with new goals you have in mind. We can help turn your dreams into a realistic vision statement.
Contact us today to see how we can help!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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by Jason Lewis
Ways to Cultivate Doing What You Love While Marketing Your Talent
As the saying goes, do something you love, and you’ll never work a day in your life. Nothing can ring truer than beginning a venture where your skills are greatly utilized. While starting a business is no easy feat, turning your talents into a profitable entity is a great monetization tool. Here are some tips on letting your abilities flourish, but also while making sure that you understand the ins and outs of running a business.
Alaska Website and Social Media Content is a powerful tool when it comes to lead generation. Having the right content on your website can increase the number of leads you generate. The problem that many website owners run into is that they do not know what type of content they should have to generate leads. There are a number of ideas that you can consider when it comes to content for your website.
Exposure is a vital commodity for an online business. If you can’t get your brand noticed, it will be hard to develop a sustainable enterprise. Forms of marketing have changed over the years, so it is important to reach potential customers in the places they most frequent. However, a good marketing strategy can still involve a variety of methods that reach a broad base of customers, allowing you the opportunity for maximum visibility within your niche.
The online world has opened up many industries, meaning even small businesses can gain vital exposure in a targeted manner. So how can an online business increase its visibility?
5 Mistakes Small Businesses Make in Alaska Web Design Everyone in business understands that your web presence is a vital part of small business marketing and your company brand. Whether your market is in Alaska or beyond, it’s importance is understood.
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