Social Media Marketing

Cost of Social Media Marketing

Cost of Social Media Marketing

Take Social Media Management off of Your Schedule so You Can Concentrate on Running Your Business

Choosing a Professional Social Media Management for Your Business Consider the following:

  1. Do They Know Branding? – The entire purpose of utilizing social media is to grow your business brand. Ensure that you are working with someone that understands your brand positioning.
  2. Do They Utilize Impactful Design? – Social media is content AND visuals. You can’t have one without the other.
  3. Do They Provide Branded ORIGINAL Content? – Make sure you implement thoughtful and original content. Bianca Frank Design understands this and can create a seamless plan

Website Design, Logo Design, Brand Strategy and ContentWebsite Design, Logo Design, Brand Strategy and Content
Bianca Frank Design is a brand design agency located in Anchorage, Alaska. Providing holistic brand, marketing and design for small to medium sized businesses. We love what we do. Give us an opportunity to show you what we can do for your business!

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Reasons Your Brand Should Be Using Facebook Live

As social media becomes more and more popular for brands, video marketing continues to be a key growth area.  Of course, companies have enjoyed a presence on YouTube for some time – but a more recent development is Facebook Live. The following article will look at some of the benefits of using live streaming video content on Facebook.

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seo marketing anchorage alaska

Proven On-Page SEO Tips for Better Rankings

Gaining website visitors from search engines is vital to the success of most businesses today. By understanding and utilizing search engine optimization, you’re able to improve your website’s search rankings and attract more free, highly-targeted visitors to your products and services. Here are some simple on-page SEO tips for better rankings.

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Market Small Business in Hawaii

Building an Online Profile to Market Small Business in Hawaii

Online networking is very useful in building your business. There are many different social networking and marketing sites like Facebook, Twitter, and others. These offer inexpensive and simple ways to market your business. Before building an online profile, familiarize yourself with these networking sites. Educating yourself on individual networking sites helps you to identify the most suitable site for your online profile.

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Instagram Post Ideas for Small Businesses

7 Useful Instagram Post Ideas for Small Businesses

The growth of Instagram has made it one of the most important social platforms for small businesses. Some businesses have been able to use the site as a central hub for their marketing, using attractive images to showcase products. Other businesses use it as a supplementary site, helping to reach an audience that can be difficult to engage with.

One consistent problem for businesses, though, is figuring out what to post. Most successful Instagram accounts have a recurring theme or posting style, but businesses often ignore this approach. Using the following examples of posts, it is possible to provide followers with interesting posts that keep them guessing and leads to consistent engagement.

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3 Tips for Easy Advertising To Local Customers

The first step in targeting your local audience is figuring out who they are and how best they receive information. Your advertising campaign needs to target both your local, consistent customer base as well as the tourists and out of town visitors that will take advantage of your services. Type of advertising and locations are key to effective local customer advertising.

Local Rewards=Easy Advertising

Encouraging repeat business means providing a great service at a great price. Local customers will be your loyal and consistent base if you treat them properly. This may include great prices on goods, or fair cost on services your Anchorage business may provide. Other perks can be extended to local customers, or those you think you’re going to see again. A punch card that rewards them for buying a number of individual coffee, rewards cards where customers get points for dollars spent, or a locals discount are great things to advertise as perks for your local Anchorage business customers.
Easy Advertising | Bianca Frank Design

Tourist Connections=Easy Advertising

If much of your business is dedicated to tourists or out of town customers, your Anchorage advertising should reflect this but it also needs to reach your local customers. You will want to focus your advertising in the right places- in brochures about your location, on websites that boast “best things to do”, and in places that travelers and tourists will frequent. Posters and billboards are seen by both types of customers if they are in the right places.

Word of Mouth=Easy Advertising

Reaching your local customers and having them as loyal consumers will extend your word of mouth advertising. When a tourist asks a local waitress where the best place is to go for your service, if that waitress frequents your business, she will surely recommend you. Contact us today to see how we can help with your local Anchorage advertising!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Alaska Website Content and Social Media Marketing

Alaska Website Content and Social Media Marketing Ideas for Lead Generation

Alaska Website and Social Media Content is a powerful tool when it comes to lead generation. Having the right content on your website can increase the number of leads you generate. The problem that many website owners run into is that they do not know what type of content they should have to generate leads. There are a number of ideas that you can consider when it comes to content for your website.

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small business websites anchorage alaska

Neglecting Small Business Websites Can Significantly Impact Sales

“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?

Poor Design

By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.

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Brand-Social-Media-Marketing

Company Brand Social Media Marketing

As an entrepreneur you have a million and one messages being sent at you as to what is the best way to grow your company brand.

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Social Media for Brand Storytelling

Social Media for Brand Storytelling

Every small business has a million and one decisions to make on a daily basis, their top priority (along with most Fortune 500 companies) isn’t Facebook….but it should be. There is literally no other form of media before or after radio, tv, direct mail, Google adwords, or banner ads that has this single known fact:

“One out of every five page views in the United States is on Facebook.”
― Gary Vaynerchuk,

 

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