Is your small business getting the most out of your marketing?
As a small business, you want stand out from the competition and make a huge impact. But when you feel like a little fish in a big ocean, it can be hard to know how to keep up with the sharks.
Don’t worry, we’re here to help! Read on for these 10 small business marketing tips you don’t want to miss.
1. Get to Know Your Audience
One of the biggest mistakes you can make is assuming everyone is your audience.
When you’re small, your biggest strength is focusing on the niches. To fit into a niche and appeal to those buyers, you need to understand your target audience.
To start, think about your existing customer base and who you want to work alongside. Find out their demographics, priorities and issues.
Use this to create a buyer persona which will form the basis of your “ideal customer”. Once you have this, you’ll be in a better position to target your marketing in a more lead-positive way.
2. Stick with What Works
With your strategies, you should be experimenting every now and then and tweaking. But most of your strategies should be fail-safe, tried and tested methods.
Make sure you’re paying attention to your data. This tells you what is working and what isn’t. You want to phase out the strategies that aren’t yeilding results. Then, you double-down and keep with the ones that are as you grow and scale up.
3. Nurture Leads with Email Marketing
It might be one of the oldest tricks in the book, but email is still the king of marketing.
Include things like newsletters your customers can sign up for. This should be informative, industry relevant and meet the needs of your audience.
You can also offer promotions and reward long-term, loyal customers to get them to return. As a small business, time will be tight, but this is a process that you can automate. Making the whole thing easier on you.
4. Track Your Progress with Google Alerts
You’ll then receive a report via email every time someone uses those words or your name. It’ll inform you of any articles, blog posts, news or reviews mentioning your business.
If you get a bad review from a customer, you can act on it immediately. A swift response listening to concerns and offering a remedy goes a long way.
You want to turn those negatives into positives. If you miss bad reviews, or bury your head in the sand, it’ll be too late to change someone’s mind.
5. Be Mobile-Inclusive
Having a website is important, but it has to be up-to-date with modern technology. If you’re not mobile-friendly, you could be limiting your reach in a huge way.
60 percent of Google searches are now conducted using mobile devices. With more and more people browsing on the go, it’s important you’re not left behind. Your website should scale and function the same on whatever device a customer is using.
Call on a professional website builder to help optimize your sight across devices. They’ll have the skills and knowledge to get your website in top shape for all your user traffic. And you’ll have ongoing support to help manage any issues that may come up.
6. Make Sure Your Landing Pages Convert
Think about the journey your leads take when they click on your ad. Where do they end up?
For more chance at lead conversion, give your landing pages a consistent message. Each ad should have it’s own landing page with a consistent design.
If your ad makes use of visual elements, make sure the page carries these through as well. Consistency is key, and having a clear message builds brand reputation and trust.
7. Use Organic Social Media
Organic social media is the best approach and it takes us back to point one. You need to know who your audience is. What platforms do they prefer? What times of the day do they browse the most? What are their interests, dislikes and routines?
Set up accounts on their preferred social media channels, and tailor your content. Don’t overpromote, mix it up with useful or entertaining content to encourage engagement. You want your audience to share and respond to you.
8. Make Use of Local Search Marketing
Another necessity for small business marketing is local search. Everyone wants to do business within their neighborhood. Whether you have a brick and mortar shop, or you’re an online store.
9. Make Content That Your Audience Want & Need
Content marketing not only is great for lead generation, but brand awareness too. Relevant, informative, helpful content can set you up as a niche/industry expert.
The content you provide should always be high-quality. To do it right, content marketing requires these elements:
- catchy, punchy, quality headings
- relevant topics
- SEO optimization
- user interactive and engagement opportunities
- consistent, regular content production and promotion
Only produce something that will add value to your viewers and make them come back for more.
10. Use Pay Per Click Advertising (PPC)
As a small business, you should focus on getting out there to your target audience. PPC will help your small business do that. It allows you to target your ads to users searching specific words or phrases related to what you offer.
PPC has levelled the competition playing field for businesses of all levels. From the local neighborhood store to the huge, commercial giants.
It’s one of the best marketing strategies you can use to keep up with the competition. You can define what you pay for. Either you’ll pay for who sees your ad, or you can set it to pay only for every click your ad gets.
Small Business Marketing Tips You Shouldn’t Miss
As you can see, there are plenty of options when it comes to small business marketing. The best marketing strategies are never set in stone. It is important that you are constantly looking for new marketing opportunities and assessing what you are currently doing.
Whether you need SEO, social media management or any other form of marketing, contact us today at Bianca Frank Design. We understand than no two business are alike, which is why we avoid cookie cutter offerings and work with our clients to fulfil their specific needs.