Email marketing and brand awareness—two important things in building any business. Email marketing is a fantastic way to generate leads, but it’s also a good way to gain customers’ trust. Here are a few ways you can use email marketing to best build your business’ brand awareness.

Use Email Lists

Email lists are extremely useful, but getting them can be tricky. The good news is that there are lots of creative ways to get emails. You can do things like offering a birthday club discount or making an emailed newsletter that people sign up for. Just remember to make it as easy as possible for your customers. After you have the emails, make sure to personalize messages to your customers’ needs.


Drip Marketing Campaign

Drip marketing, or triggered emails, are emails that send automatically when a particular event happens or a customer takes a particular action. This way, you can optimize for sending the right information to the right customer at the right time. One example is sending birthday emails to a customer on their birthday. These triggered emails have a 71% higher open rate than standard emails.

This can be intimidating to set up, but don’t worry. There are programs that can help you automate the process. Remember that too many emails can be overwhelming to your customers. However, when drip marketing is done correctly you can improve your communication with your customers and produce more revenue.


Personalize Your Emails

Besides creating emails that people want to read, your emails should be recognizable. When customers open your emails, they should know immediately that it is sent from your company. Don’t do this by trusting that they’ll see who the email is from and remember what you do and what you’re known for. Personalize your emails and make them visually appealing and have a consistent image across the emails you send.

Your customers also need and expect to be able to communicate with your company easily. Make this easy for them in your emails, and then go a step further. When you receive an email, respond promptly. This will build up your brand and help your customers to trust you.


In email marketing, building brand awareness and customer trust should always be a priority. Always do what will be best for your business and your customers. By doing these things, you’ll be on the path to building the best foundation possible for effective email marketing.

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