Online networking is very useful in building your business. There are many different social networking and marketing sites like Facebook, Twitter, and others. These offer inexpensive and simple ways to market your business. Before building an online profile, familiarize yourself with these networking sites. Educating yourself on individual networking sites helps you to identify the most suitable site for your online profile.

It is best to join networking sites that are compatible to your line of business, as the networking site should offer a ready-made platform to market your business. This way, your online portal receives relevant hits and you can develop your business fast. You may link to other similar sites. You gather important information and people interested in similar products who will visit your blog or website. This increases popularity of your online portal and profile.

Some online networking options in Hawaii are:

The following key points will help you to build and maintain a business profile online that will market your business effectively on the social network.

Generate Awareness

Advertise your company using various online techniques, such as sending e-newsletters to clients. Create a specific template for your company with web signatures for all employees. Use company logo and signature in all correspondence. You should include a link to your business profile on the networking site in every piece of correspondence. This increases awareness and drives people to look at your profile.

Profile Building

Begin with a basic personal profile and connect to family, classmates, friends, and other acquaintances. As these members circulate your presence on the online portal to their friends, you gain through wider exposure. Your client profile widens and soon you are an active member on the portal.


Create separate business and group pages on your online portal to define your business. Update all pages regularly and remain current on all information and personal details. Your web pages should be important sources of relevant information and not just advertisement pages. This increases your popularity on the web and attracts greater web traffic. Adding well written, quality articles on your area of business expertise on a regular basis is a terrific way to drive more traffic to your site, as search engines index new content.

Market Knowledge

Research the market well before adopting any marketing technique.  Undertake surveys, enroll for business discussions, and visit the different marketing sites and web sites of similar businesses to understand how to create and establish a winning online profile. Post useful tips, advice, and deliver original facts at discussions forums or mailing lists. You will receive many links connecting to similar-minded people dealing in same area of expertise.


Word of mouth advertising is equally effective on online portals. Seek feedback and testimonials from your satisfied customers and post them at your site. Build support for any new products you launch through your old customers. When you have respectable and authoritative brands supporting your product, business pours in without having to do much groundwork at all.

Niche Market

Identify your core market, so your product reaches the actual customers instantly. If your product or service is one of a kind, create a virtual community and send links to interested people to form a consistent group on the online portal.


You should remain persistent in your efforts in building an online profile. If you do not put in concerted efforts regularly, your portal would soon be forgotten and you will not be able to market your product or service efficiently. You cannot sit back once web traffic starts coming. You should continue with your efforts to maintain the present web traffic and plan for more to come in the future. Allocate a certain number of hours every week to maintain the business profile online.

Use all features of your selected online portal discreetly. Use only the applications that are relevant to your business profile. Taking part in everything could prove cumbersome and become difficult to handle at a later stage.

Marketing your business online is a continuous process. Adept coordination will not only launch your online business successfully, but will also help you to survive and flourish. There is little point in building an online profile if you leave it to wilt and die with no visitors, as a flower does without water. Instead, make your business blossom with a strong online profile.

Bianca Frank Design is a brand design agency located in Anchorage, Alaska. Providing holistic brand, marketing and design for small to medium sized businesses. We love what we do. Give us an opportunity to show you what we can do for your business!