The growth of Instagram has made it one of the most important social platforms for small businesses. Some businesses have been able to use the site as a central hub for their marketing, using attractive images to showcase products. Other businesses use it as a supplementary site, helping to reach an audience that can be difficult to engage with.
One consistent problem for businesses, though, is figuring out what to post. Most successful Instagram accounts have a recurring theme or posting style, but businesses often ignore this approach. Using the following examples of posts, it is possible to provide followers with interesting posts that keep them guessing and leads to consistent engagement.
If your business sells physical products, creating attractive images of your inventory is an easy way to start. The approach you take can vary, though, with placement, location, and visual appeal playing a role. It can be trickier representing products and services that are not physical, but you instead have the chance to represent your brand goals through imagery.
While images are the most important aspect of Instagram, the caption can also help with marketing. Some posts may have a quality image, but the caption is the key feature. A caption could be used for motivation, storytelling, or an announcement, using copywriting to draw followers in.
Posts that inspire people are often well received on Instagram. You could find a motivational quote and add it to an attractive image. A design tool like Canva can simplify the process of creating your post. If the quote has some industry relevance, this should lead to greater engagement levels.
While you should be using Stories for most video content, you can also add occasional videos to your main feed. A video could be a sneak peek of a product, a look behind the scenes, or footage from a live event. Videos can receive a high number of views, so make use of the interest by creating quality content.
As your brand starts to grow, users will start tagging you in their own posts. People might purchase products from you and then add an image to their feed. Highlighting customers getting benefits from your products can be used to encourage new purchases.
Contests are typically effective across most social media sites. For Instagram, though, it is important to use visuals to drive the theme. You could create a unique hashtag, inviting users to post content to their own feed. A successful contest can go viral and lead to a growth in followers.
Holidays like Christmas and Easter offer opportunities to create eye-catching images. The holiday theme could be used to showcase a product, but you can often get the best results when announcing a sale. The themed imagery will stand out from your typical content, making an event out of the holiday sale.
You don’t necessarily have to use all of these posting ideas, but you can experiment with styles until you have a good level of data. The interaction for each post should make it clear what audiences want, helping you to perfect your style. Becoming predictable can be a problem for businesses, with followers tuning out your newer posts. By rotating a number of proven styles, though, you can keep engagement high and continue to grow your account.
If you’d rather focus on your business and need someone to manage your social media and instagram accounts contact us today to see how we can help!