Do You Have Business Partnerships? Learn 3 Easy Places for Business Marketing You Can Use Today

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You want to get your message out to as many potential customers as possible.Your business marketing does this across multiple platforms, but could you be doing more? There are many potential business partnerships you may be ignoring that could be mutually beneficial.

Tourism Marketing

Depending on the type of service you provide or products you sell, your local tourism bureau may be a great partnership for your business.New customers are often a key demographic for businesses but they can’t buy your products if they don’t know you exist! Offering a spot on your counter or near your shop’s door for other brochures will give the tourism bureau an outlet for other businesses and your brochure will be located in all their other partnered shops as well.

Unusual Business Partnerships Marketing

Some of the best business partnerships are the ones that are unexpected or unusual.
Everyone expects a dentist to be partnered with a toothpaste company but what if that dentist partnered with a local orchard that offers pick-your-own services? It would encourage healthy, local produce consumption that is good for teeth and it would promote both businesses. Seeing your company name pop up in unusual locations means customers may take more notice of your advertisement and remember seeing it later when they are in need of your services.
Business Marketing | Bianca Frank Design

Local Business Marketing

Partnering with other local, small businesses could mean not only a beneficial business relationship but will connect you with other people in a similar situation as you. Support from other local businesses may help with the success of your business if not through advertising but also with advice and guidance. Business partnerships are important to any business’s success and looking for opportunities in every capacity will help your business.
Be smart about who you partner with; when you form a partnership, their reputation becomes part of your own.

Contact Bianca Frank Design today to see how we can help your business grow!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Stay Motivated in Your Small Business

Stay Motivated in Your Small Business

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After you’ve been in business for awhile, and have gained some success it sometimes becomes something it never was before. Draining…..

You throw around ideas of your next big “thing”, or venturing into another business. But nothing sings to you the way your original business did. You feel sometimes like if you start over, maybe you can avoid all of the mistakes you’ve made in your current small business. All of the doubts and stresses of being the “one in charge” weigh on your shoulders…and you begin to wonder if you are where you’re supposed to be.

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3 Tips for Easy Advertising To Local Customers

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The first step in targeting your local audience is figuring out who they are and how best they receive information. Your advertising campaign needs to target both your local, consistent customer base as well as the tourists and out of town visitors that will take advantage of your services. Type of advertising and locations are key to effective local customer advertising.

Local Rewards=Easy Advertising

Encouraging repeat business means providing a great service at a great price. Local customers will be your loyal and consistent base if you treat them properly. This may include great prices on goods, or fair cost on services your Anchorage business may provide. Other perks can be extended to local customers, or those you think you’re going to see again. A punch card that rewards them for buying a number of individual coffee, rewards cards where customers get points for dollars spent, or a locals discount are great things to advertise as perks for your local Anchorage business customers.
Easy Advertising | Bianca Frank Design

Tourist Connections=Easy Advertising

If much of your business is dedicated to tourists or out of town customers, your Anchorage advertising should reflect this but it also needs to reach your local customers. You will want to focus your advertising in the right places- in brochures about your location, on websites that boast “best things to do”, and in places that travelers and tourists will frequent. Posters and billboards are seen by both types of customers if they are in the right places.

Word of Mouth=Easy Advertising

Reaching your local customers and having them as loyal consumers will extend your word of mouth advertising. When a tourist asks a local waitress where the best place is to go for your service, if that waitress frequents your business, she will surely recommend you. Contact us today to see how we can help with your local Anchorage advertising!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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3 Steps to Vision Statement Development for Your Business

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When developing your business’s marketing and message, a vision statement is something to consider including in your overall marketing plan.
While you may have a distinct mission statement for your business, you may think about a vision statement to portray your company’s future goals.

Assess Your True Vision Statement

The first part of developing your vision statement is to assess the options you have to work with.Your business may be geared toward raising awareness for a cause you care about in your community or working toward a common goal that makes your neighborhood a better place. Your vision may be more global and include international charity work or raising awareness of issues outside your own community. It may be related to your merchandise or business specialty or it might just be something you are passionate about personally.

Declare Your Vision Statement

Your vision statement is a way to express your dream and goals to the world.Including a vision statement in your business marketing shows your clients that you are community based and you support the neighborhood your business in centered in.It may also show that you have a global awareness and that your business is conscious of more than just your profits. Write out and include it on your website with your mission statement.
Vision Statement | Bianca Frank Design

Adapt Your Vision Statement

Hopefully, throughout the months and years, you will reach your current goals through education, donations, and fundraising.When this happens, your vision statement needs to adapt to new and loftier goals.It may be as simple as broadening your dreams to reach for a bigger pool of people or revising your vision statement to realign with new goals you have in mind. We can help turn your dreams into a realistic vision statement.


Contact us today to see how we can help!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Building a Better Brand for Your Business

Building a Better Brand for Your Business – Hire the Right Agency

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In business, strong branding is the difference between success and stagnation. Humans are visual creatures, and the vital first impression of a company can rest on the design of its logo and other marketing elements.

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If you want to get serious about building a better brand for your business, you need to get an experienced and talented design agency on your side.

Not all small businesses have the resources to hire in-house for this, so what should you look for when choosing a boutique design agency to work with?

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Hobby-into-a-Business

The Finer Points of Turning a Hobby Into a Business

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by Jason Lewis

Ways to Cultivate Doing What You Love While Marketing Your Talent
As the saying goes, do something you love, and you’ll never work a day in your life. Nothing can ring truer than beginning a venture where your skills are greatly utilized. While starting a business is no easy feat, turning your talents into a profitable entity is a great monetization tool. Here are some tips on letting your abilities flourish, but also while making sure that you understand the ins and outs of running a business.

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Content-Marketing

Content Marketing: The Essential Strategy No Business Can Survive Without

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Alaska Website Content and Social Media Marketing

Alaska Website Content and Social Media Marketing Ideas for Lead Generation

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Alaska Website and Social Media Content is a powerful tool when it comes to lead generation. Having the right content on your website can increase the number of leads you generate. The problem that many website owners run into is that they do not know what type of content they should have to generate leads. There are a number of ideas that you can consider when it comes to content for your website.

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Tips for New Business Owners

Tips for New Business Owners

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Whether you are in the process of starting your own business or you are merely thinking about it, the process can be a little daunting if you aren’t sure where to start. Nothing feels worse than having no clue what the next step should be or the best route to take, but with the right market and people, you can get back on track and keep pushing forward. Read this checklist for starting your own business to make sure you start off on the right foot.

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small business websites anchorage alaska

Neglecting Small Business Websites Can Significantly Impact Sales

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“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?

Poor Design

By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.

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