Content-Marketing

Content Marketing: The Essential Strategy No Business Can Survive Without

Alaska Website Content and Social Media Marketing

Alaska Website Content and Social Media Marketing Ideas for Lead Generation

Alaska Website and Social Media Content is a powerful tool when it comes to lead generation. Having the right content on your website can increase the number of leads you generate. The problem that many website owners run into is that they do not know what type of content they should have to generate leads. There are a number of ideas that you can consider when it comes to content for your website.

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Tips for New Business Owners

Tips for New Business Owners

Whether you are in the process of starting your own business or you are merely thinking about it, the process can be a little daunting if you aren’t sure where to start. Nothing feels worse than having no clue what the next step should be or the best route to take, but with the right market and people, you can get back on track and keep pushing forward. Read this checklist for starting your own business to make sure you start off on the right foot.

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small business websites anchorage alaska

Neglecting Small Business Websites Can Significantly Impact Sales

“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?

Poor Design

By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.

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Social Media Advertising Benefits for Small Business

Social Media Advertising Benefits for Small Business

Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.

Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).

Social Media Advertising Benefits for Small Business

Small Business need to focus on key components of their marketing efforts which include:

  • Improve brand recognition and  community visibility
  • Creating opportunity for more website traffic and gathering leads
  • Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service

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Anchorage, Alaska Small Business Website Design

5 Simple Tips for Increasing Online Visibility with Anchorage Alaska Web Design

Exposure is a vital commodity for an online business. If you can’t get your brand noticed, it will be hard to develop a sustainable enterprise. Forms of marketing have changed over the years, so it is important to reach potential customers in the places they most frequent. However, a good marketing strategy can still involve a variety of methods that reach a broad base of customers, allowing you the opportunity for maximum visibility within your niche.

The online world has opened up many industries, meaning even small businesses can gain vital exposure in a targeted manner. So how can an online business increase its visibility?

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8 Reasons Every Company Needs a Business Blog

Online marketing veterans will remember when blogging was the ultimate buzzword across the industry. Although, like most trends, its importance was sometimes oversold, there was no doubt that a popular, engaging blog was a huge asset to any website. If you’re doing any amount of marketing, your company needs business blog.

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good-logo-design-anchorage-alaska

4 Key Elements of a Good Logo Design

Your logo is often the first thing a viewer will see when coming in contact with your company, ministry or organization. A good logo design says something about your company, is functional, and can be a standalone piece of art. Below are 4 key elements to help with your Alaska logo design.

BUILDING YOUR ALASKA BUSINESS BRAND TIP #5

TIP #5 DEVELOP THE RIGHT BRAND VOICE | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

There are so many things you’ll have to say to your target customers. It is true that what you have to say is very important, but how you say it is also equally important. A brand voice doesn’t mean the theme songs, jingles or sound effects used for a brand. It is the language you use to reach out to your customers and send messages about your brand to them. It involves the tone of your communication, the words you use and your style of writing. Ensure that your diction and sentences are well structured and free of errors.

A brand voice works together with your brand name and logo and your social media networks. A good brand voice should be strong, clear, purposeful, consistent, engaging and motivating for your customers.

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