“It’s not enough to simply have a website. The impression it makes can either boost or hinder customers’ likelihood to interact with you. If your website is outdated, hard to navigate or visually unappealing, or if it doesn’t offer the information your visitors want, they will spend their money elsewhere. But, if you can tap into your customers’ needs, and meet those needs, your website will be a business-generating machine.” read more
Do you feel like there are so many blossoming entrepreneurs in the world today? As a professional in our field of design and social media management, we come across many profiles and content that display their business mission very well, and their fervor and excitement for what they do is very evident from some of their online content and via e-mails to me. It is clear — they are in it to win it!
You could be looking for more social shares to increase your brand exposure, relevance, and reputation online. You want your social profiles to gain more visibility for an increased social following. You also want Google to recognize your brand as authoritative in your niche market and rank your web pages highly in search engine results.
However, you can’t seem to figure out what’s wrong with your content. The only thing you might know for sure is that you’re missing out on the benefits of a successful content strategy and you don’t know why. Here are the answers.
Here’s what’s wrong. Your content could just be, to simply put it, bad. But don’t worry: it’s not a scary word if it’s something you can fix. Read on to find out what’s wrong to effectively correct your issues and craft great content so you can achieve your goals in no time.
Why did you start your business? Why are you still working it? Why not give up and work a 9am-5pm? Because unlimited amounts of creativity exist and the best of entrepreneurship is your ability to consistently flex that brain muscle that gets you to thinking…..how did I get myself into this -or- how do I get myself out.
Not sure what to share on your business social media pages? Here are 4 ideas to get your started. Read more
Just wanted to post another lovely phishing design scam that I’ve recently received.
A logo is often considered an integral part of a company’s marketing strategy and brand. The reason why is very clear: A logo is often the most recognizable element of a company and, along with the company name, is the feature which consumers tend to recall the easiest. Ensuring that your logo is up to date and fit for purpose is a very important aspect of a successful business. Because of its importance, there are a number of scenarios where a company should consider changing or redesigning their logo, such as:
The most important part of being a small business owner is to always continue to do what you love. Don’t stop just because you’re busy. Find time!
Blink Esthetics took advantage of our Small Business Web design special. Read our Case Study on the project.
Content marketing is continuing to be a primary form of marketing for companies of all sizes. This trend is only expected to increase. Quality content marketing will help to build brand awareness and revenue.
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