Once we’ve worked together to create a brand that represents your company, maintaining that brand is an ongoing process, and having a plan in place should be your top priority.

A social media management package tailored to develop further and maintain your brand’s effectiveness is crucial. A brand strategy matters because a logo alone won’t gain you recognition in the marketplace. You have to have a process to push the brand visuals into the face of your prospective customers. You can read more on brand importance here or look at relative “brand & marketing” terms to better educate yourself on what it means to brand and market your business. This article will discuss one of the key ways to utilize an agency to manage your business’s social media.

Get an Audit of Your Current Network

Most businesses will have a social presence but usually do not get the attention they want. A digital agency can start by auditing your existing social network and analyzing what is working and can be updated. In many cases, it will be necessary to amend the branding to keep it consistent across all platforms. You can also look at the main competitors to see their approach.

Importance of Social Media

Social media has become ubiquitous recently, with many businesses taking a social-first approach. The ability to launch products and get news stories out quickly means it is vital that companies develop their visibility on sites like Facebook, Twitter, and Instagram. Running several social channels is difficult, though, with many elements required to make a mark. Employing a digital agency to run your social media will often make more sense than using an in-house team. The following advantages show why outsourcing your future social campaigns to an established agency might be worth outsourcing.

Everyone has Facebook, Twitter, Instagram, LinkedIn, or GooglePlus. Many people have multiple or all of these, but maintaining all these accounts for your business could be a full-time job! Updating these every month means your most important events, specials, and information gets sent to your clients in a manner they are more likely to see. Not everyone will see the ad in the paper or get a paper flyer, but if they have liked you on Facebook, they will see the update you post about an upcoming event. It’s the simplest and fastest way to reach your existing audience with the information you want to relay.

We will take the content developed for you and share it by posting it respectively across all social media outlets. This will allow for the full extension of reach to your client and potential client base.

  • Ensuring Engagement Is Maintained – Social media is fast-paced and continually responding to new trends. Only posting the same content continuously can quickly grow stale. A digital agency can ensure you are on top of new ideas and concepts while remaining true to your brand values. Communicating with followers and responding to questions and comments is also helpful. You can then ensure engagement levels remain high.
  • Gain Use of High-Quality Tools – Running social media accounts can be simple, but you can get improved results when adding additional tools. A social media dashboard lets you operate and schedule multiple accounts from the same place. Research and analytics tools will ensure you find the content and influencers gaining the most traction. A digital agency will have tools to call on when setting up and running your social campaigns.

Research your target audience.

Most small businesses don’t consider their target audience when they start on social media. Unfortunately, a lack of research usually means your content doesn’t resonate with audiences. If you don’t have a clear idea of the audience you are trying to reach, study what your competitors are doing. A digital agency will use tools to find the most shared content, finding patterns in the style and substance of this output.

Develop engaging content

Ultimately, your content will largely determine whether users engage with your brand. The range can vary significantly across the various platforms, so adapting it to suit the site is essential. Instagram, for example, will require eye-catching imagery, but the style must fit your brand. Businesses on Twitter can often find audiences by interacting over the news and trending topics, using insight, opinion, or humor to stand out.

Analyze results

A successful social media policy will go beyond simply posting updates to your accounts. Followers expect an experience from brands, with boring content leading to low engagement rates. You can take many different approaches but must commit to your brand identity and provide consistent output. A digital agency may be your best bet if you run a small business with few employees. A digital agency will ensure your approach is calculated, and you can focus on the other aspects of your business that help you grow.

Branded content

You may have heard the term “Content is King.” But if the content is king, how do you develop and maintain a new flow for your and potential customers? Maintaining a blog is one of the BEST ways to drive traffic to your website. New content added to your website regularly with information about your target audience keeps them interested and aware that you’re a complete and live band. You don’t need to be a writer to have a blog- that program can be purchased and tailored to your company!

Under a Brand Management Package, you will have new content written for you that will be posted to your website and social media outlets on a scheduled basis. At the beginning of each month, you will receive a list of blog titles about your industry or service. With your feedback and approval, these topics will be created and posted on your behalf. In addition, we offer a free, one-time sample blog to try it out before you purchase!

Search Engine Optimization (SEO)

You want to come up in a search when your clients try to find a company that provides your services. Ultimately, your customer will search for you online based on the information you provide about your product or service. With an SEO-optimized site, you keep the keywords your customer searches for within your site’s content. Keeping content fresh and relevant ensures your name is in search engine results. Search Engine Optimization is an ongoing science that brand managers and designers have perfected. It’s vital to your business’s success and crucial to helping your brand grow.

Analytics

There’s nothing worthwhile if you can’t see tangible and calculable results. It is best to start your social media management campaign small and grow as you see the areas where you most connect with your customers. This will allow you to take small financial steps in your budget to increase your brand exposure.

We will start with a baseline assessment of your Web Traffic and Social Media stats. This first report will allow us to determine your social media management package’s ongoing effectiveness, month by month. This will reflect all new traffic to your site.

A social media management package will focus on adjusting to improve results. For example, a digital agency can look at a content marketing campaign across your social channels, assessing whether objectives have been met. This type of analysis is not easy for most businesses as it requires setting realistic goals and studying the data to see where the successes came from and improvements can be made in the future. Consider a Social Media Management Package for your start-up or business, and ensure the advertising details are covered so you can focus on everything else!

Bianca Frank Design offers comprehensive social media management that can be utilized to begin or reinvigorate your small business marketing strategy, whether you need small business marketing strategies, graphic design, brand design, web design, or consultation on where to start.

Contact us today to see how we can help your Alaska small business! Please read our Alaska Web Design blog to learn more about branding, website design, and digital marketing in Alaska!