The company they took into this pandemic is much different from the company that will emerge on the other side for many business owners. From both an operational and marketing perspective, companies have had to make many significant shifts in how they function over the last several months. Below are a few tips that may provide insight into ways a business can redefine their marketing strategies in the wake of COVID-19.
Your business website went live a while ago, and since its launch, it has done your business a great service. Your site has helped get your name out there and secure multitudes of new sales you would likely not have made without your presence on the web. But time has passed since your site was initially designed, and its draw has seemed to slow. As with many business elements, your website must remain fresh, enticing, and functional for customers new and old to visit. It may be time to redesign your business website. Here are a few things to consider.
Your business logo is often one of the features that potential customers remember the most about your business. The logo design process helps to solidify your product in consumers’ minds and provide a visual representation of what you sell for customers to recall when considering a purchase. Your logo is a crucial aspect of your brand identity.
IT’S NICE TO MEET YOU… Again.
Like Socrates we, ‘know ourselves’.
We are BIANCA FRANK DESIGN: a website, logo & graphic design, brand strategy and social media marketing company based in Anchorage, Alaska. We have been in operation since 2005, working successfully with entrepreneurs: owners and business managers alike, promoting their brands using best practices and a solid work ethic.
You’ve probably gone through this website before. So it’s nice to meet you… again. Or you may not have. You are most welcome.
Why did you start your business? Why are you still working it? Why not give up and work a 9am-5pm? Because unlimited amounts of creativity exist and the best of entrepreneurship is your ability to consistently flex that brain muscle that gets you to thinking…..how did I get myself into this -or- how do I get myself out.
Social media sites are one of the best ways to get new clients as well as keep current ones informed. It’s one thing to just provide information to your customers; it’s another to get their feedback as well. Engaging your customers is crucial and social media can help you do it!
You want to get your message out to as many potential customers as possible.Your business marketing does this across multiple platforms, but could you be doing more? There are many potential business partnerships you may be ignoring that could be mutually beneficial.
Depending on the type of service you provide or products you sell, your local tourism bureau may be a great partnership for your business.New customers are often a key demographic for businesses but they can’t buy your products if they don’t know you exist! Offering a spot on your counter or near your shop’s door for other brochures will give the tourism bureau an outlet for other businesses and your brochure will be located in all their other partnered shops as well.
Unusual Business Partnerships Marketing
Some of the best business partnerships are the ones that are unexpected or unusual.
Everyone expects a dentist to be partnered with a toothpaste company but what if that dentist partnered with a local orchard that offers pick-your-own services? It would encourage healthy, local produce consumption that is good for teeth and it would promote both businesses. Seeing your company name pop up in unusual locations means customers may take more notice of your advertisement and remember seeing it later when they are in need of your services.
Local Business Marketing
Partnering with other local, small businesses could mean not only a beneficial business relationship but will connect you with other people in a similar situation as you. Support from other local businesses may help with the success of your business if not through advertising but also with advice and guidance. Business partnerships are important to any business’s success and looking for opportunities in every capacity will help your business.
Be smart about who you partner with; when you form a partnership, their reputation becomes part of your own.
Contact Bianca Frank Design today to see how we can help your business grow!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
In order [Tweet “to build a compelling brand experience, the first step is to properly define your business brand.”] At first, defining your brand may seem pretty easy but you need to realize that it involves critical reasoning, decision making and data collection. You need to develop a well-crafted statement about what your brand represents, your brand standards, the type of products and services you have to offer, your target customers and what should be expected.
Social Media Management & Summer
As summer is fast approaching, many business owner/operators are not feeling all that “excited” about the prospects of it. Why? Well because most entrepreneurs understand that although the seasons change, the daily tasks of operating their businesses don’t. As nice as it would be to let mothballs grow on the marketing plans, it’s not feasible for anyone needing to generate income.
Providing branding, web design and marketing services for businesses seeking brand growth using holistic and innovative solutions that grow the brands people love.
Mon-Friday : 8am-5pm
Saturday : on call
Sunday : closed