Small Business Website Design in Anchorage

Small Business Website Design in Anchorage

“It’s not enough to simply have a website. The impression it makes can either boost or hinder customers’ likelihood to interact with you. If your website is outdated, hard to navigate or visually unappealing, or if it doesn’t offer the information your visitors want, they will spend their money elsewhere. But, if you can tap into your customers’ needs, and meet those needs, your website will be a business-generating machine.” read more

Creativity

Unlimited Amounts of Creativity Exist

Why did you start your business? Why are you still working it? Why not give up and work a 9am-5pm? Because unlimited amounts of creativity exist and the best of entrepreneurship is your ability to consistently flex that brain muscle that gets you to thinking…..how did I get myself into this -or- how do I get myself out.

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Phishing Design Scam

Just wanted to post another lovely phishing design scam that I’ve recently received.

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Social Media Design Management

3 Ways to Instantly Increase Engagement with Social Media Design Management

Social media sites are one of the best ways to get new clients as well as keep current ones informed. It’s one thing to just provide information to your customers; it’s another to get their feedback as well. Engaging your customers is crucial and social media can help you do it!

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Do You Have Business Partnerships? Learn 3 Easy Places for Business Marketing You Can Use Today

You want to get your message out to as many potential customers as possible.Your business marketing does this across multiple platforms, but could you be doing more? There are many potential business partnerships you may be ignoring that could be mutually beneficial.

Tourism Marketing

Depending on the type of service you provide or products you sell, your local tourism bureau may be a great partnership for your business.New customers are often a key demographic for businesses but they can’t buy your products if they don’t know you exist! Offering a spot on your counter or near your shop’s door for other brochures will give the tourism bureau an outlet for other businesses and your brochure will be located in all their other partnered shops as well.

Unusual Business Partnerships Marketing

Some of the best business partnerships are the ones that are unexpected or unusual.
Everyone expects a dentist to be partnered with a toothpaste company but what if that dentist partnered with a local orchard that offers pick-your-own services? It would encourage healthy, local produce consumption that is good for teeth and it would promote both businesses. Seeing your company name pop up in unusual locations means customers may take more notice of your advertisement and remember seeing it later when they are in need of your services.
Business Marketing | Bianca Frank Design

Local Business Marketing

Partnering with other local, small businesses could mean not only a beneficial business relationship but will connect you with other people in a similar situation as you. Support from other local businesses may help with the success of your business if not through advertising but also with advice and guidance. Business partnerships are important to any business’s success and looking for opportunities in every capacity will help your business.
Be smart about who you partner with; when you form a partnership, their reputation becomes part of your own.

Contact Bianca Frank Design today to see how we can help your business grow!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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TIP #1 DEFINE YOUR BRAND | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

In order

At first, defining your brand may seem pretty easy but you need to realize that it involves critical reasoning, decision making and data collection. You need to develop a well-crafted statement about what your brand represents, your brand standards, the type of products and services you have to offer, your target customers and what should be expected.

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social media

How Social Media Management Can Save Your Summer!

Social Media Management & Summer

As summer is fast approaching, many business owner/operators are not feeling all that “excited” about the prospects of it. Why? Well because most entrepreneurs understand that although the seasons change, the daily tasks of operating their businesses don’t. As nice as it would be to let mothballs grow on the marketing plans, it’s not feasible for anyone needing to generate income.
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3 Reasons Why You Need A Website

A new spring means new marketing strategies. If you company doesn’t already have a website, you should definitely add it to your To Do List for 2015.A website can help with any number of things involving your business strategy.

A Website Offers Visibility

If you want to expand your business outside of your current customer base, you need visibility in your market. Most consumers are on the web now both trying to find new places to shop or acquire services and also to research those companies they find. Ideally, a quick Google search for some keywords about your business will bring up your business as a top hit but it takes some time for that to happen.The first steps are getting a website, optimizing it will happen after.

A Website Provides Your Customers Up to Date Information about Your Company

Using a website to provide up to date information about your business is crucial.You can inform customers about events and new services you provide, or show off pictures of projects you’ve finished. If you have specials or sales that you want to advertise, your website is the perfect place to do it. Announcements about store closings, new employees, and other business logistics can be posted to your website to keep loyal customers informed of your company’s happenings.
Website Visibility | Bianca Frank Design

Your Website Improves Your Business Traceability

The best part of a website is you can keep track of how many people are seeing your advertising.Simple counters will tell you how many people have visited your site and you can even find out how they tracked you down.This allows you to see what other types of online visibility are working. Do you have a Facebook page or other social media outlet you like to use? Maybe your business is listed on a review website like TripAdvisor, Yelp, or Angie’s List that allows users to go straight to your page from the host site.You can see what’s working and what needs help.

Contact us today to see how we can help get your website up and running in 2015!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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BEWARE WEB DESIGN PROJECT SCAM

Just a quick note:

Hey all, just spreading the word to my designer friends. Received a weird text message this weekend regarding a website redesign. Details of the email are below. Please always do your due diligence when working with clients online.

A simple google search of key elements of the email I received confirmed my suspicions. What surprised me is that I even received a text from this person.

Text Received from 303-999-5798 Paul Fowler. He indicates he is hearing impaired, which didn’t alarm me as much as the immediate question as to whether I can take credit cards or not. Most clients leave bill payment to the absolute end of the conversation with regard to web design projects.

Paul Fowler Website Scam

The email I received was:

Here is the job details

I have small scale business which i want to turn into large scale business now it located in TN and the company is based on importing and exporting of Agriculture products such as Kola Nut, Gacillia Nut and Cocoa so i need a best of the best layout design for it. Can you handle that for me ?. so i need you to check out this site but i need something more perfect than this if its possible. http://www.agroamerica.com.… the site would only be informational, so i need you to give me an estimate based on the site i gave you to check out, the estimate should include hosting and i want the same page as the site i gave you to check out and i have a private project consultant, he has the text content and the logos for the site.
Note:
1. I want the same number of pages with the example site i gave you to check excluding videos and blogs.
2. I want only English language
3. I don’t have a domain yet but i want the domain name as topfarmproduce.com
4. you will be updating the site for me.
5. I will be proving the images, logos and content for the site.
6. I want the site up and running before ending of next month.
7. My budget is $4,500 to $7,000

Kindly get back to me with an estimate okay.

Best Regards
Paul Fowler.

Some others same experience.
http://blog.ihenix.com/nearly-got-scammed/#comment-90

How To Build A Consistent Small Business Brand

Your brand presence is important to your business, for brand awareness, online and print advertising and for marketing your business. Because small businesses often have small marketing budgets, utilizing the power of having a consistent brand will help to maximize your message in the marketplace.

Utilizing an Alaska web design firm that also understands online marketing, brand design, and branded content, will give you small business marketing budget, the biggest bang for your buck.

Brand recognition grows over time and ensuring your brand is consistent across all of your online and print channels is even more important than what your budget is for marketing services.

It is important for your marketing campaign to have a consistent brand across all online channels. Whether you are marketing your brand through SEO (search engine optimization), Social Media Campaigns, Print Advertising or Video/Commercial means…the one underlying and most important element is that your branding remains consistent.

Here’s a quick read on how to maximize your Online Brand Marketing that further explains the importance of brand consistency and online marketing strategies.

Logo Design = Visual Brand or ReBranding for  Small Business Brand

One of the most recognizable parts of your visual brand is your logo. Finding out rules of how to create an effective logo design are an integral first step. Hiring a professional graphic designer to assist on establishing your initial brand, or rebranding an existing brand can help to ensure a powerful and memorable logo direction.

Ensuring your logo is consistent across each of your online channels is crucial. Having a consistent visual brand is essential in ensuring that your company’s visions and mission are reflected.

It should be the same on your website and all your social media pages.

Anytime it comes up on another site, your logo should be the same as on your own site.

If you have partnerships with other companies and they advertise that on their website, send them an image file of your logo and ask for theirs.

Cross marketing accurately is helpful in consistent branding.

Content Marketing for your  Small Business Brand

There is a feel and vibe that comes from the word choice used by companies on their websites and social media.

Depending on the type of business you have, you may have a more fun and light hearted vibe or a more serious and informative feel.

The message of your company can be easily construed on each online channel with carefully chosen words and font choices.

Releasing press releases, weekly blogs, social media content will allow for your branded content marketing to be useful and to further keep your brand consistent. It will also help steer all the media about your business.

Analyze your  Small Business Brand

You can’t know if your brand is consistent unless you’re constantly on the lookout for what’s out there about your business.

Check out any likely places your business name will come up including sites like Yelp, TripAdvisor, Angie’s List, and any review site specific to your type of business.

You can’t change what people say but being aware of it will help keep your brand consistent.

Contact us today to see how we can help with your brand!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.