Your Website is Outdated. Having a website for business or brand is now required. Not only is it essential as a part of a sales strategy, it also helps build relationships with customers. Even those originally hesitant to any sort of online presence have since come onboard.

As a result, it is no longer sufficient to merely have a website. Instead, the quality of a website and the content it delivers are what will be used to compare one business to its existing competition and newer start-ups. Those who adapted to the digital marketplace may be those in the biggest need of improvement. While the earliest websites might have once been ahead of the curve, many now are outdated.

Below, this article will look at some of the top signs your website may be in need of updating, or even a total redesign. A poor quality website can damage a business’s reputation in addition to bringing in less revenues. Brand damage can be hard to recover from, so taking steps to improve a website sooner rather than later can avoid serious pain down the road.

Incompatibility with Mobile Devices

If a website was made a decade or more ago, it is possible it doesn’t format correctly on mobile phones or other devices. Given that half of all web traffic now comes from smartphones and other mobile access, this is a significant defect of older websites. Not only does it make browsing sites all-but-impossible for mobile users, it also can indicate your brand is outdated to newer, more tech-savvy consumers.

To check your business website, try to access your website from your phone. Google also prioritizes websites with a responsive design (those that work on all devices), so improving this part of a website also serves to improve search engine optimization.

Old Information

Depending on how long a website has been used, some of the information may be outdated or outright incorrect. Make sure to regularly refresh content. Advertising awards or other items that your business received 10+ years ago can also make your website seem dated or irrelevant.

Just like above, this affects search engine optimization as well. The keywords that applied originally may no longer be the best for business goals. The content may not be providing answers to the questions searched most frequently. Update this information as soon as possible to ensure your reputation with customers or business partners stays positive.

Antiquated Design

High-contrast backgrounds, small font, broken links, and others are all signs of an old, outdated design. This can give off the impression that a business or service is irrelevant or worse, no longer operational. In the best-case scenario, customers will assume the business is out-of-touch with current trends. Of course, a complete overhaul of a website’s design can be complicated, so it may be best to seek out professional services if you need a full redesign.

Lack of Modern Features/Security

Even some of the least computer-literate consumers are checking to see if a website is secure. If it was created long enough ago that you don’t have an SSL-certificate, you could definitely use some updating.

There are other features that could be helping business beyond security. Chatbots, which provide automated answers to commonly asked questions, are becoming increasingly commonplace. So too are personalized offers seen by customers when they arrive on a site. Utilizing a generic website without these features, may require a redesign.

Conclusions

With lower barriers to entry and easier access to an audience than ever, the business world is becoming increasingly competitive. Staying ahead of new upstarts and existing competitors alike requires any edge. Keeping a fresh, clean, utilitarian website design is one such edge. If any of the above issues are plaguing your site, explore your options for updating before it starts to affect your bottom line.

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