Any company branding aims to catch your customer’s eye and get them to ask more questions. Your Anchorage, Alaska, Brand, Logo Design, or Graphic Design needs a unique feel. A few tips can help take your Alaska brand to the next level!

Anchorage Graphic Design and Branding Services are vital to any business, regardless of location. In Anchorage, Alaska, graphic design is no different. Whether you need a logo for your business, a website design, or a brochure, many talented graphic designers in the area can help.

When looking for a graphic designer in Anchorage, shopping around and comparing prices and portfolios is essential. Look for designers with industry experience who can show you previous work relevant to your project. Finding someone who understands your needs and can create a design that meets your expectations is also essential.

Fight the Normal Brand Direction

Many Alaska companies play into the weather and terrain of Alaska when putting together their brand. Images of mountains, ice, water, trees, and other natural touches can be found in many, or even most, Alaska branding. It doesn’t mean you can’t use these motifs, but make them your own with unique colors, textures, or accents that take your brand from ordinary to extraordinary.

Your Message is Already Unique; ensure Your Brand is

Don’t forget that your business is already unique by itself. Your brand should reflect your unique vision and message, meaning it will have its unique feel without too much effort! Play into the things you like, which speak to your target audience.

Use Different Marketing Tools

Once you have figured out how to make your Alaska brand unique, use different or unusual marketing tools. For example, typical bottled water companies might use water bottles to advertise their company. What about ice cube trays? Key chains are traditional advertising, but those with fun and custom shapes or bangles are usually on everyday key rings. Some different tools may be more expensive since they aren’t standard, but the cost is worth it if you constantly get word-of-mouth advertising from your clients.

Pick something about your business that makes it unique and different, and play those differences up! Your customers will appreciate the efforts!

These are companies that Bianca Frank Design was not a part of creating. However, they are inspiring Alaskan brands that have stepped away from the “Alaska” status quo, and I admire each of these brands.

Do you need help defining and designing what makes your brand different? Contact us today to talk!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. So whether you require small business marketing strategies, graphic design, brand design, or web design, or need consultation on where to start, drop a note, and we will be in touch soon.