Some clients make more of an impact in my personal life than others. They touch and spark something in me and it becomes more than “just business”. I was approached with this project after coming back from Michigan from seeing my grandma in an assisted living facility….
My backstory…..my grandmother had dementia. Her assisted living community was horrid. I hated seeing her there and it broke my heart. I cried for days when I came home. The walls were like a prison, cement, cold, hard commercial floors, harsh lighting. And her room was shared, separated by a dirty curtain. When I say she had no dignity and no joy there I mean it. I was heartbroken leaving her there. I had NO idea that this is what assisted living meant. I didn’t know when I left her that it would be the last time I would see her and the employees at her facility would find her not a year later dead in her bed. In that horrible room. It was a harsh reality and a picture that never went away.
Step in Baxter Senior Living. My meeting with the owner went well. His enthusiasm for this project was positive and inspirational. The way JR described his vision, the facility, his concerns about assisted living…he had a vision that I wanted to be a part of and joyfully I was hired to take on their social media management, local SEO and content writing! I was thrilled.
My work with Baxter Senior Living began 09/01/17 more than 2 years ago. Before the construction of the community even began. When I say I was trusted to promote their brand and given full freedom to grow their presence in the local market…I’m not exaggerating. Read more about the work I’ve done with Baxter Senior Living.