Social media is where people go to talk to each other on the internet. If your brand wants to get attention, you’ve got to be a part of the conversation. You can use a balanced combination of content creation, curation, and fan engagement to build your reputation and popularity.

This is a tricky subject to master. There are many platforms to choose from, and you won’t be able to win them all. You need to pick your battles, making tons of great content that is fine-tuned for the communities that you want to engage with.

If you are prepared to work hard, you can win big on social media. Your brand can become bigger than it’s ever been before.

Choosing Your Platforms

There are way more social media platforms than there used to be. It’s a lot like cable television, with hundreds of options that cater to different groups of people.

Your brand does not have unlimited resources. Therefore, it would be a mistake to try to set up shop on every social media network you can find. It’s best to focus on a few platforms that are best suited for your brand’s needs.

Start by creating or updating your Facebook, Instagram, and YouTube pages. These networks are extraordinarily popular and will probably maintain relevance for many years to come. After that, pick one or two niche platforms that are relevant to your brand.

With five social media pages at your disposal, you’ll have plenty of opportunities to find new fans. If you use these platforms properly, a larger audience is just around the corner.

Understand Your Audience

Look at your current followers on social media. Do you see trends? Try to pinpoint the most common age, gender, location, and interests amongst your audience.

You can use this data to decide what kind of content you want to create. If your audience is mostly teenagers, you may focus on short pieces of fun content. For older folks in a specific industry, you might choose to focus on long-form educational content.

It is catastrophic to skip this part of the process. Figure out who your audience is before you move on to the next steps.

Create Content Constantly

Social media moves fast. What is popular today might not be relevant in a week. You have to constantly create new content to keep your fans engaged and interested in your brand.

Most successful brands release at least one major new piece of content every two weeks. This could be a video, an in-depth blog post with images, or a podcast. In-between major content posts, you should curate small form content.

Small content can take a few different forms. You can link to relevant content from related non-competitive brands. Alternately, use stock photography sites to find entertaining images that you can create new captions for.

Consistency is everything. Post at least once per day on all of your social media pages for the best results.

The Long-Term Mindset

The big winners on social media think long-term. Don’t try to growth hack your way into instant success. Focus on the strategies that will generate huge results in a year or two.

While your competitors are chasing quick viral hits, you’ll be laying the foundation for long-lasting success. Make your core fans as happy as you can, eventually encouraging them to spread the word about your brand.

The slower you build your brand, the steadier your foundation will be. There’s no rush. The goal is to build fans for life, not to become a flash-in-the-pan sensation.

You can create great content that delights your audience. Your new fans will be thrilled to find a brand that engages with them on a deep level. Work hard and be generous to get the branding results that you deserve.