By Bianca Frank, Creative Director · Bianca Frank Design, Anchorage
Originally published July 2025. Rewritten and updated October 2026.
A medspa website has five questions to answer before anyone books, and most answer two. Is this a medical practice or a spa? Who actually does the treatment? What does it cost? Is it safe and legitimate? Can I book right now, from my phone, without calling? A site that answers all five, plainly, books consults. A site that looks expensive and answers none of them gets admired and closed.
Medspas sit in an awkward spot: part medical, part luxury, part routine maintenance. The website has to carry all three without tipping into a clinic brochure or a resort ad. Here’s how we approach it, with the Solara Skin + Laser site in Anchorage as the example.
In short:
- Build the site around the five questions a first-time client has, in the order they ask them.
- Put prices, or honest starting prices, on the site. The medspas that hide them lose the clients who were ready.
- Name the people. Credentials, photos and a sentence in their own voice for every provider, plus the medical director.
- Before-and-after photos need written consent and a plan; without both, leave them off.
- Online booking has to be the site’s main action, connected to the software you already use.
- Alaska has its own calendar: winter is laser season, and October brings PFD money. The site should know both.
Question 1: Medical practice or spa?
The first thing a visitor is deciding, usually without knowing it, is which kind of place this is. A medspa that reads like a day spa makes the injectables feel casual; one that reads like a dermatology clinic makes the facials feel clinical. The answer belongs in the first sentence of the home page: what you are, where, and who oversees the medical side. “A nurse-led aesthetic practice in midtown Anchorage, with a supervising physician” tells a visitor more than any amount of soft lighting.
The treatment menu reinforces it. Group services the way a client thinks (injectables, laser and light, skin treatments, body), not by device brand names. On the Solara Skin + Laser site, the treatment categories are the navigation, each with its own page, so a visitor who wants laser hair removal never has to read about fillers to get there.
Question 2: Who is treating me?
In a medspa the provider is the product. A visitor wants to know the name, the license, how long they’ve been injecting or operating the laser, and what they’re like. Every provider gets a photo (a real one, taken in your space), their credentials spelled out (RN, NP, PA, MD, aesthetician), the treatments they perform, and two or three sentences in their own words. Name the medical director and what that role means at your practice.
This is also where trust is built or lost on a phone at 9 pm. A page of initials and stock headshots reads as a franchise; a page of real people reads as a practice.
Question 3: What does it cost?
This is the question medspas most want to dodge and clients most want answered. Treatment prices vary by person, so practices leave them off and say “book a consultation.” The result is that price-sensitive visitors assume the worst and leave, and the ones who book spend the first ten minutes of the consult on the number.
Put something on the site. Per-unit pricing for neurotoxins, starting-at prices for fillers and laser packages, a range for treatments that vary, and the membership or package structure if you have one. If a price truly can’t be stated, say what it depends on and what a typical first visit runs. Honest ranges filter out people who were never going to book and reassure the ones who were.
Question 4: Is this safe and legitimate?
The proof is specific. Reviews pulled onto the treatment pages they’re about, with names and dates. Licensing and the medical director, visible without hunting. Photos of the actual treatment rooms and equipment. And, handled correctly, before-and-after photos.
Before-and-afters are the most persuasive content a medspa has and the easiest to get wrong. Every photo needs the client’s written consent for use on the website and social media, stored where you can find it. The photos should be consistent (same lighting, angle and distance, no filters, no retouching) and labeled with the treatment and timeframe. If you don’t have consented, consistent photos, leave the section off until you do; a gallery of three mismatched phone shots does more harm than no gallery.
Question 5: Can I book now?
The main action on every page is booking. Not “contact us,” not a form that gets answered Monday: a booking button that opens the scheduling software you already run the practice on, with the provider, the treatment and the available times. If your software offers an embedded widget or a direct link, the site uses it; if it doesn’t, the site links straight to it. The second action is a tap-to-call number for the people who’d rather talk.
A consultation request form still has a place for complex treatments, but it comes after the booking button, and it’s short: name, contact, what you’re interested in, how you’d like to be reached.
The Alaska calendar
Two things a medspa site in Alaska should know that a template doesn’t.
Winter is laser season. Laser hair removal, IPL and many resurfacing treatments want minimal sun exposure before and after, and Alaska supplies that from October through March. The site should say so, on the laser pages and in a seasonal note on the home page: this is the time to start a series so it’s finished by summer. It’s the most natural promotion a medspa here has, and most don’t mention it.
October brings PFD money. The dividend lands every fall, and plenty of Alaskans spend some of it on themselves. A package or membership promotion timed to the first week of October, on the home page and the Google Business Profile, meets people with money in hand. Keep it tasteful; the site’s job is to make it easy, not to shout.
What the Solara site does
Solara Skin + Laser came to us after rebranding their space and wanted a site that matched it. The structure is the five questions in order: the home page says what the practice is and where; the treatment categories (injectables, lasers, facials) are the navigation; providers have their own bios; pricing and specials are findable; booking is the main button on every page. The visual side (soft neutrals, custom icons for each treatment group, real photos of the space) was built to match the interior, so the site and the lobby read as the same place. The build is light so it loads fast on a phone, which is where most of their first visits come from.
Frequently asked questions
What should a medspa website include? A one-sentence answer to what the practice is and who oversees it, a treatment menu grouped the way clients think, a page for every provider with credentials and a real photo, prices or starting prices, reviews on the treatment pages, consented before-and-after photos, and online booking as the main action.
Should a medspa put prices on its website? Yes, at least starting prices and ranges. Hidden prices lose the clients who were ready to book and make consultations about money instead of treatment.
Can a medspa use before-and-after photos on its website? Only with the client’s written consent for website and social use, and only if the photos are consistent and unretouched. Keep the consent forms on file.
What makes a medspa website different from a spa or clinic website? It has to carry both: the medical credibility of a clinic (credentials, medical director, safety) and the comfort of a spa (real photos, warm tone, easy booking). Leaning all the way to either side loses half the clients.
How does a medspa website get found in Anchorage? A page per treatment with the treatment name and the city in plain language, a complete Google Business Profile with the same treatments listed, reviews that mention specific treatments, and a fast site. Local search is covered separately.
Check your site against the five
Open your website on your phone and ask the five questions as a stranger would: what is this place, who treats me, what does it cost, is it legitimate, can I book now. Count how many you can answer in under a minute. If it’s fewer than five, send us the site and we’ll tell you which answers are missing and what it would take to add them. Our website design work for medspas follows exactly this list.
Bianca Frank is the founder and Creative Director of Bianca Frank Design, an Anchorage agency that has designed brands and websites for Alaska businesses since 2007. She holds a BFA in Graphic Design and leads a small in-house team covering branding, web design, SEO and content strategy, with recent work for clients including Nalaquq LLC, the Native Village of Barrow, Solstice Psychiatry and Alaska Geographic. BFD was named one of Anchorage’s best web designers by Three Best Rated (2025) and received UpCity’s Local Excellence and Best of Alaska awards (2022, 2023).
