Websites are an essential part of running a successful business, whether it’s a huge company or a small business. Digital marketing strategy can be used to improve website traffic. Everyone uses the internet these days as technology becomes more advanced and affordable across the globe.
Having a business website is the first step, you need to improve the website traffic that goes through it if you want to see success. To improve website traffic, businesses will want to create an effective digital marketing strategy.
What is Digital Marketing?
Digital marketing utilizes the internet and technologies, such as laptops, desktop computers, cell phones, and tablets. This form of marketing involves digital media to promote services and products to a massive audience that the company may not have previously been able to connect with as quickly.
Nowadays, a large number of people prefer to make their purchases through online stores instead of purchasing at physical stores. Customers may even shop and purchase online, while they are at a physical store.
Brands can not only market their services and products through digital marketing but can also provide 24/7 customer services to maintain customer happiness and high satisfaction.
Here are some important points to consider when planning your digital marketing strategy.
Identify your audience – identify the needs, wants, habits, and preferences of your target audience so that you can ensure you create products, services, and content that match.
Learn from (and watch) competitors – observe and study your competitors to see what successful and failed methods they use when improving their website traffic.
Consider mobile devices – understanding how marketing works in the mobile devices world plays a significant role in the success of the strategy as a large amount of the population has access to mobile devices daily.
With these points in mind, let’s look at some examples of digital marketing methods and how they affect your website’s traffic.
Social Media Presence
Social media is now part of our daily lives as a staggering amount of people use social media on a day-to-day basis. Having a social media presence by hiring a professional social media manager is one of the best ways to improve traffic to your website.
Social media is all about the conversation with your customers or potential customers. Having content specifically for contributing to social media presence will help people find out about your website and increase the chances of them visiting.
The key to successful social media is frequency and consistency. Providing consistent, high-quality, and relevant content at a frequent rate will increase the chance of recognition from the massive audience of social media platforms, experts recommend posting 5 times a week at the very least. Ensure that you optimize each form of content depending on the platform.
Engagement also plays a huge role in social media. It’s not enough to only post 5 times a week, you will also need to engage with the audience. Provide them with relevant information that will lead to your website and make sure to reply to the comments or questions promptly. Having a reputation for being an active presence will increase the chances of recognition and lead potential customers to your website.
Social Media Influencers
Another effective method of increasing the traffic of your website that involves social media is networking with well-known social media influencers. Having a social media influencer talk about your product or company will significantly boost your traffic, depending on how big their following is.
These influencers can promote your products by giving them great reviews or explaining what your company does and what its benefits are.
Networking with big social media influencers will open huge opportunities to increase your website’s recognition and traffic. However, it can be hard to find a reputable influencer if your product is fairly new and unknown if that’s the case you can instead look for and form a strong relationship with a group of small influencers willing to share your content with their audiences.
Optimized Web and Graphic Design
Having a presentable, intuitive, and easy-to-use website has a major impact on your customer’s experience when visiting. Just like a physical shop, we need to maintain a proper image of our website so that customers aren’t put off. Proper web design will also affect your website’s ranking on Google’s search engine results page.
Google also ranks websites based on their mobile friendliness, this means that you will have to optimize your website for mobile usage, ensuring that mobile users can view, navigate, and access your website with ease.
Making your website easy to use on mobile devices is not an option anymore when millions of people use their mobiles every day. Not doing so will alienate a large number of potential customers away from your website. So hiring a professional web developer and a graphic designer will go a long way in helping promote traffic to your website.
Create Engaging Blog Content
Another digital marketing method that will help boost website traffic is writing blogs. It is a more direct approach to organically improve your website traffic. Having relevant and high-quality blogs will help your website appear more frequently in organic search results based on what the user searched for.
The more you make high-quality blogs that are relevant to your website the higher chance your blog will appear when a user searches a relevant topic. Other websites will also reference and share your blog posts if it is of high quality which in turn creates natural backlinks.
Backlinks are generated when other websites link back to your own which will improve online visibility. The more backlinks you generate the higher you will be placed in search engine results.
If you do not have experience in writing, you can outsource your blog writing needs to content development and copywriting experts. Hiring capable and high-quality writers will ease the burden of blog posting and will provide interesting written work that will drive traffic to your website organically.
Conclusion
Digital marketing is a must-learn when it comes to starting up and running an Alaskan business. Having your brand online effectively will give you an edge over those who ignore these tactics. Creating a digital marketing strategy is as important as the product or service you are providing. Contact the best web designer in Anchorage Alaska today for digital marketing strategies and to improve your website traffic with much-needed brand visibility.