WordPress is an efficient and affordable Alaska website design solution for even the smallest of businesses, it helps to know that there are more than 60 million websites using WordPress. It is arguably the most popular website and content management system in use. It surprises many to find that some of the largest company websites that they frequent are using WordPress.
Easy Learning Curve Resources
There are hundreds of books, websites, blogs, and courses that teach the basics of using WordPress. That is not to mention a gigantic set of help documentation articles on the WordPress.org website. “WordPress for Dummies” resources are everywhere.
WordPress is technically a CMS, Content Management System. For this reason, you do not have to deal with page design, placement of content on the page/screen, or other technical stuff like that. Once Categories, Pages, and Menus are set up, you simply create content pages or posts, and the system puts them where they belong and displays them appropriately.
Open Source Means Flexibility and Power
WordPress is open source software, which means that other developers can create themes, plugins, and addons for it. There are tens of thousands of themes and plugins out there that provide flexibility and power for a website, including:
- Looks, colors, design, and layout options.
- Industry or business specific themes.
- Plugins for:
- SEO, Search Engine Optimization
- Display responsive to properly display on all devices
- Plugins for industry/business specific purposes, such as real estate, online stores, professional sites, every business type
- Photo and art gallery functions
- Site page lad speed enhancement
- Forms and lead harvesting
- Security and backend management
- Analytics; statistics for traffic, pageviews, conversions, etc.
The short story is that if your business has a need for a special feature or function on your website, there will almost certainly be themes and plugins to get the job done.
Integrations to Grow Your Business
Through the use of plugins, you can integrate your website with social media, email marketing tools, and other resources to market and grow your business. A plugin can automatically post portions or summaries of your new site content to your social media accounts. There are also plugins to reverse the process and display social feeds on the site.
Other plugins allow you to create automated email newsletters to go out to subscribers to your content. Others use forms to collect visitor contact emails and add them automatically to an email marketing list in an email marketing service resource. There is great value in the ability to leverage the power of your website content across the Internet and through email.
Alaska small business owners have discovered the power and flexibility of WordPress in creating a website presence. They find it to be very inexpensive and a way to have total control of their online content that is not available using cookie-cutter type website solutions.
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