The concept that you have to spend money to make money is true. Without marketing, people don’t know who your small business is or what you do. These tips can help you market your small business on a budget.
Focus Your Efforts
While you do need to spend some money on your marketing campaign, you don’t need to spend a lot of if you properly focus your efforts. You want the most bang for your buck and depending on your market, that might be an ad or commercial or it might be buying branded t-shirts and other swag. It may help to do some research and determine the most effective way to spend your money.
The biggest idea here is to ensure that you are doing something, because doing nothing ensures you 100% that there will be no return on investment. Having worked with large and small budgets a like, it’s imperative that you stay consistent. Ways you can stay consistent, on a budget:
Make a calendar of social media, marketing campaigns
This sounds daunting but it really isn’t. There are a lot of great online templates to utilize to get you started. Here’s a simple spreadsheet that I’ve created. Nothing major, just a start.You will notice, I’ve left Monday open. As a small business owner myself, I’ve learned leaving Monday free for the organization needs of the week and fixing any weekend issues is vitally important. Avoid scheduling tasks on Monday if you can avoid it.
Keep a Consistent Message
If you say the same thing over and over and over, your message (in it’s entirely) whether you are advertising on your website, Google ad words, print magazine, radio, or tv is saying the same thing. Eventually people will link who you are with what you do, and that’s the point. I tell some of my clients that the time that you get tired of hearing your message, the better that you are on the right track.
Stop reinventing yourself at every marketing turn. Say the same thing. Simplify your message and stay consistent. If you don’t have a message, it’s time to take a step back and define your vision statement.
Your vision statement is the basis for all of your marketing efforts and from where your brand voice should be resonating from.
Update Your Website Regularly
Yes, Blogging. Even if you feel that you aren’t gaining any traction with your website, consider it an investment. You have to add content to grow your exposure online. Substantial content shows your expertise in the industry, your commitment to your service or product, and offers your customers information they may not know otherwise. What benefits does blogging on a regular basis offer to your business? Well here are some taken from (source)
Regular Blogging Gets More Clients to Your Existing Business
When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business.
A successful blogger gains a wide audience of people who trust and respect them.
You have the ability to gain influence and show your credibility in your industry when you have a voice about your own brand.
Establish Yourself as an Expert in Your Field
But over time, as you write more posts and share more of your expertise, you’re website will change from ‘just another blog’ into a powerful demonstration of your knowledge in a field. When somebody visits your site and sees the insights you’ve shared on a subject, along with the community of people who respect and seek that insight, it will be clear that you’re genuinely an expert in the field.
In the Media
One of the best ways to get your small business name in the press is to do some good deeds!Hold an event or sale that benefits a local charity, get your employees on board for a volunteer effort, or be a part of a community event by donating goods or services.
Using free social media sites like Facebook, Twitter, and Instagram to get your company name out there is a great way to market your small business.
There is strength in numbers and this is true of marketing endeavors as well!
If there are companies in your area you could partner with to advertise and it would be mutually beneficial, you should take these opportunities.Some examples include restaurants that offer discounts when patrons bring in a movie ticket stub from a nearby theater.
The restaurant gets advertising on the ticket stubs and movie goers may be more likely to go to dinner and a movie if they get a deal out of it. Your small business can have an effective market campaign, even on a budget!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.