Your brand presence is important to your business, for brand awareness, online and print advertising and for marketing your business. Because small businesses often have small marketing budgets, utilizing the power of having a consistent brand will help to maximize your message in the marketplace.
Utilizing an Alaska web design firm that also understands online marketing, brand design, and branded content, will give you small business marketing budget, the biggest bang for your buck.
Brand recognition grows over time and ensuring your brand is consistent across all of your online and print channels is even more important than what your budget is for marketing services.
It is important for your marketing campaign to have a consistent brand across all online channels. Whether you are marketing your brand through SEO (search engine optimization), Social Media Campaigns, Print Advertising or Video/Commercial means…the one underlying and most important element is that your branding remains consistent.
Here’s a quick read on how to maximize your Online Brand Marketing that further explains the importance of brand consistency and online marketing strategies.
Logo Design = Visual Brand or ReBranding for Small Business Brand
One of the most recognizable parts of your visual brand is your logo. Finding out rules of how to create an effective logo design are an integral first step. Hiring a professional graphic designer to assist on establishing your initial brand, or rebranding an existing brand can help to ensure a powerful and memorable logo direction.
Ensuring your logo is consistent across each of your online channels is crucial. Having a consistent visual brand is essential in ensuring that your company’s visions and mission are reflected.
It should be the same on your website and all your social media pages.
Anytime it comes up on another site, your logo should be the same as on your own site.
If you have partnerships with other companies and they advertise that on their website, send them an image file of your logo and ask for theirs.
Cross marketing accurately is helpful in consistent branding.
Content Marketing for your Small Business Brand
There is a feel and vibe that comes from the word choice used by companies on their websites and social media.
Depending on the type of business you have, you may have a more fun and light hearted vibe or a more serious and informative feel.
The message of your company can be easily construed on each online channel with carefully chosen words and font choices.
Releasing press releases, weekly blogs, social media content will allow for your branded content marketing to be useful and to further keep your brand consistent. It will also help steer all the media about your business.
Analyze your Small Business Brand
You can’t know if your brand is consistent unless you’re constantly on the lookout for what’s out there about your business.
Check out any likely places your business name will come up including sites like Yelp, TripAdvisor, Angie’s List, and any review site specific to your type of business.
You can’t change what people say but being aware of it will help keep your brand consistent.
Contact us today to see how we can help with your brand!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.