BUILDING YOUR ALASKA BUSINESS BRAND TIP #4

TIP #4 DEVELOP A GREAT BRAND NAME & LOGO | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

A strong business brand should be easily recognizable. Your brand name and logo is a very essential part of your brand. It is the visual representation of everything your brand stands for. From your brand values, to your mission to your standards and everything that defines your business brand. [Tweet “Therefore, you should develop a great brand name and logo that will promote brand recognition any day and at any time.”] Brand recognition starts with your name and your logo. It is very important that you get this right and clear from the onset and come up with a brand name and logo that will stand out and represent what your brand depicts. You should also take your target customers into consideration when developing a brand name and logo. Will your brand name and logo be appealing to them? Will they be able to easily relate with it? Will it be able to seal the trust you already established with them? Will it reflect your brand personality? You really need to provide positive answers to these questions when settling for a brand name and logo. This is why you should take your time to decide the best name and logo for your brand.

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3 Big Trends That Could Affect Your Alaska Small Business

It’s that time of year when we start to wrap up what we’ve done and look toward next year for new and innovative trends.There are new trends emerging in marketing, advertising, and technology that could affect your Alaska small business.

Branded Content Marketing

The line between marketing and entertainment is becoming more and more blurred. Merging these two ideas means audiences not only want information, they want to be entertained at the same time. This may mean your advertising campaigns need to shift in this direction, if the audience you cater toward is at the front of social and market trends.

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