With all the costs and potential lost business that come with a poor company logo, can you afford NOT to have a professional one?

How Will I Add it to My Website?

Most website builders allow you to upload something straightforward, like a .jpg or .png file. These are relatively basic file types that will meet your needs. However, some websites or social media sites might need the logo in a specific size. Using a primary file type will limit your ability to resize it. This could mean your company logo looks stretched or wonky. Nothing screams “amateur” like an ill-fitting company logo.

Then there’s the favicon (the tiny logo on your browser tab). A cheap logo designer won’t include a small option for you to place here. If your company logo is mainly words, it will not look good and will shrink to a tiny fraction of its size. A good designer will create an individual favicon for you to upload to your Website.

Finally, there’s the color palette to think about. If your logo designer sends you an image file, you must determine the colors used. This can be quite tricky if it’s your first time understanding hexadecimal codes for your colors. A good designer will provide all of this information. They might also provide you with the whole palette so you can use coordinating colors on your Website and in your promotional branding.

Help! I Can’t Find a Font to Match

A common issue with using a budget company logo designer is finding the matching font. They might be using some specialist software to create your logo. This software might have its fonts or font variations. That means, when you design your Website or perhaps some flyers, you will spend time searching for a font that comes close to the one on your company logo.

You will be pretty unlikely to find a font to match precisely on MS Word. Your marketing materials and Website could look unprofessional, which could lose some customers.

What if I Have to Send it to a Media Outlet?

Lucky you! You’ve been invited to be interviewed with your local paper or a niche magazine. They ask you to send a high-resolution image of your company logo so it can be included in the article. Unfortunately, a budget logo designer probably won’t have sent you several different file types or high-resolution images. This means the publication will either have to use a grainy logo or not include one. Worst case, they might choose a competitor whose logo is much clearer and looks better on the page.

What if I go to a Trade Show?

A similar thing applies here. If you are going to an event where your logo needs to be large, you need a high-quality file to send to the organizers. If you have banners or stands made, sending a poor-quality logo file will mean you might have to spend more money having them re-done. A high-resolution image might feel like a luxury while starting, but it could save you hundreds of dollars further down the line.

Help! My Company Logo Looks Like Someone Else’s!

A common theme when you use a budget designer is that you risk having a logo similar to another company. Designers who make company logos for just a few dollars each usually have to pump out dozens daily to make a living. This means some could cut a few corners when making each logo unique.

If this happens, you will probably have to re-brand your entire business, especially if that other company had its company logo designed first. Any flyers or business cards you had printed are now wasted. Your Website is going to have to change. That’s the cheaper possibility. If the other company thinks you copied their logo, you could be heading into copyright infringement territory.

But I don’t have thousands of dollars for a logo.

That’s fine. A good design company will have different options for you. They will be able to work with you to find the right choice for your budget. They will also listen to you and help design something in keeping with your brand.

Some designers might allow you to purchase your primary logo at the start. You might then be able to buy the alternative files at a later date as and when you need them. However, with all the costs and potential lost business that come with a poor company logo, can you afford NOT to have a professional one?