When you run your own business, there is a strong temptation to save money and make every dollar count. And with many purchases, following through with that strategy just makes sense. If you are buying paper for the copiers and printers, the cheapest brand will hold ink just as well as the premium version. But there are other times when the lowest price is not the best value. Sometimes a low price alone does not tell the whole story, and that is certainly true when it comes to designing your logo.

It may seem like a small thing, but the design of your logo is one of the most critical decisions you will ever make. To the public at large, your logo is your business, and what it says about your firm could make or break your brand.

Just think about the iconic logos you encounter every day, from the timeless appeal of the Coca Cola symbol to the sporty Nike swoosh to the famous partially eaten Apple. You do not need any context to understand these logos – or the brands they represent.

If you want your own brand to be as memorable, you need to choose your logo designer will care. And while there are plenty of low-cost logo design options out there, if you really care about your image, you will look beyond that low price and seek out true lasting value.

The number of low-cost logo design options has exploded in recent years, driven in part by the rise of the so-called gig economy and the growing number of freelancers. Services like Fiverr readily connect business owners with cheap freelancers, ultimately producing logos that are worth the low price – and little more.

Add to that the easy availability of free logo generators, and you can see why so many business owners think logo creation is just another basic business task. But there is far more to designing a logo than pushing a few buttons or hiring an out-of-work freelancer.

At the end of the day, the logo you create is the visual representation of your business and your brand. Far from being just another cost of doing business, the design of your logo is really a long-term investment, one that will play a critical role in the success of your business.

Free and low-cost business services certainly have their place, and savvy entrepreneurs have long used these options to save money and boost profits. But the design of your logo is about more than saving money – it is about the value of your brand. In the end, the reputation of your business is the most valuable intellectual property you own, and you cannot afford to leave anything to chance.

Also keep in mind that the up-front cost of designing your logo is only one of the expenses you will incur. If you choose a free logo generator or a cheap freelancer, you may save some money initially, but what about the additional cost of revisions and the reworking of the logo design? These extras can really add up, negating the savings you were trying to achieve and taking precious time away from the running of your business.

If you want to create a great logo, one that will get the job done and serve as the visual representation of your brand, you need to choose your designer with care, going far beyond the initial price and looking into the future of your firm and its prospects. When you look beyond the low price, you will quickly recognize the true value of logo design – and that will help you choose the best possible logo designer for your business.

When it comes to designing the perfect logo, you need a company that can get the job done right the first time, one that understands the unique nature of your business and its position in the marketplace. One of the most important tasks a logo does is differentiate the business, and an experienced logo designer understands that.

Making a mistake in the design of your logo could have far-reaching implications for your business and your brand. And while you may think that a cheap logo design is the best value, think about the high cost of rebranding down the road.

You can probably think of a few examples of disastrous logo designs and costly rebranding efforts. For those unfortunate companies, the difficulty of reintroducing the brand, and the costs involved, dwarfed any initial savings the business owners once hoped to achieve.

If you want to avoid those missteps and create a logo that gets results, you need to consider a large number of factor, of which price is only one. Instead of thinking of your logo design as a one-time cost to be borne, consider it a long-term investment, one that will pay dividends each time a customer looks at your logo and connects with it on a personal level.

A well-designed logo will more than pay for itself in clients gained, in the enhancement of the business’ reputation and in the strategic branding opportunity it represents. Low-cost options for logo design are fraught with peril, from the high cost of rebranding to the legal liability of copyright infringement. If you want to avoid these problems, start by looking beyond the initial cost and thinking long term.

When you are ready to design a logo that will last, start by seeking out a true professional. By working with a firm that can get the job done right the first time, you will avoid all manner of hassles, from legal difficulties and rights issues to the pain and expense of rebranding.

The best logo design firms will work with your firm to determine what makes it unique. Then they will provide a number of options, including a variety of logo and branding packages. Armed with those choices, you can make the best decision for your firm, so you get a logo that fits your firm – and your customers get a strong sense of your brand identity just by looking at the finished design.

If you need help to develop a logo and get your brand started, contact us today to get going!