There are more than 30.7 million small businesses across the country, which means it takes even more ingenuity to stand out among the crowd.

Small business marketing is an art form that, when done right, can make all the difference and bring on tons of success. One of the best ways to get your name and brand to a wider audience is to use social media. But social media marketing can be a tricky thing to figure out.

Luckily for you, we’ve compiled our top nine social media marketing tips that will help every small business!

1. Develop a Brand Identity

The most important thing you can do in online marketing is to develop your brand. This is the persona your business takes on; their story and reputation that their audience can come to depend on.

Branding is an important aspect of all areas of business; social media marketing, web design, logo design, and even the products.

Knowing what your brand identity is before you begin any marketing campaigns is key to success. That brand identity and story are what will guide all of your choices to tell the story you want to be heard.

2. Work With a Pro

Small business marketing sounds easy in theory; put out information to help potential customers find your company. But in reality, there are many intricate aspects that have to be handled with care.

Working with a professional marketing consultant is a great way to make sure that the tactics you use will get you the results you want.

A professional will help you narrow down your ideas and choose the very best ones. They can give you advice and then let you free or help you in the execution phase as well. It’s easy to customize your experience based on your confidence level.

But having that professional voice to guide your business is always a good idea.

3. Stick to a Schedule

Developing a social media marketing presence can be overwhelming. There’s so much you can (and want) to do, it’s hard to not get bogged down and spend all your time focusing on social media.

Setting a schedule can help keep you on track and focused on the best options. It also helps your audience know what to expect from you.

4. Pay Attention to Your Audience

Each small business has its target audience that is the specific group their product or service is geared toward. Having a very clear understanding of this audience is critical to marketing success.

When you know who is purchasing your product, you can focus your efforts on areas they’ll appreciate. It helps prevent you from spreading your resources too thin across a wide variety. This understanding also helps you know where you can take calculated risks outside of your audience to broaden your base.

5. Check-in Regularly

A great way to check in on your audience and your online marketing efforts is to keep an eye on the analytics of your platforms.

Analytics is the way that you can measure how many people are visiting your pages, what they’re doing when they’re there, and other helpful information. It’s important to regularly check your analytics to keep your business on the right track.

If you notice something the analytics were really great after a certain post, you can try to replicate that in the future. And the same is true for avoiding things that haven’t gone as well.


6. Quality Over Quantity

Most of the time in online marketing you want to focus on quality over quantity. It won’t matter if you post more than any one of your competitors if none of it is relevant or worthwhile.

Make sure everything you post has a purpose and is appealing. The photos you take should be visually stunning and the captions should be relevant, helpful, or catchy. When you develop a reputation for quality content, your audience will keep coming back for more.

7. Pick the right Platform

There are several different social media platforms to choose from. Each has its own benefits and difficulties. And not everyone will be right or should be the focus of your small business.

Taking a deeper, critical look at each of the platforms will help you get a better idea of what will work best for you. This is an important area to keep your target audience in mind. ‘Where will they like to be?’ and ‘how will they consume your media the easiest?’ are helpful questions to ask.

8. Do Your Research

Don’t forget to use social media as a way to do market research. Both for what your audience is interested in and what the rest of the market looks like.

In order to stay relevant, it’s important to know what’s popular and trending in your genre. Being a consumer of social media can help keep you on track and give you inspiration.

But make sure you’re only gathering inspiration and not copying. That route never works out well on social media.

9. Work Towards Specific Goals

Any work you put in on social media will be pointless unless you have a specific goal you’re working towards. Setting goals is a great way to keep your efforts focused.

All business goals should be as specific as possible with measurable results. This is a great way to gauge whether your marketing campaign is working or not. Your goal can be something you can find in the analytics (likes, shares, views) or a specific increase in revenue.

Working towards goals also aids in keeping your posting more about quality than quantity.

Small Business Social Media Marketing Tips

There are so many directions you can take your social media marketing. The possibilities are endless for how you can present your brand to the world. It’s your chance to tell your story and invite your audience (and beyond) to get to know your service or product.

When you follow our social media marketing tips you’ll find the success you’re looking for!

If you’re looking for advice on how to implement these tips from a professional marketer, contact us today for a consultation!