Whether you’re creating a startup, selling services online, or even want to build your brand as an influencer, WordPress is one of the greatest platforms for doing so. WordPress allows you to build a personal blog but, aside from creating content, it also has all kinds of helpful features and plugins that can help you build and market your brand.
If you use WordPress effectively, you can swiftly get more hits, build your following, and even turn readers into customers or clients. What’s more, an attractive WordPress site can do wonders for your brand visibility and reputation. It’s also great for search engine optimization (SEO). Here’s a guide on how to use WordPress to build your brand with 5 impactful methods.
Design Your Site With WordPress
WordPress isn’t just a blogging plugin. You can build an entire professional website using WordPress and even style it up to represent your brand image. With a little effort and care, you’ll end up with an eye-catching website that’s enticing for readers, easy-to-use, and great for enhancing your brand.
You can start by getting hosting. Many hosting companies offer WordPress hosting that sets you up with everything you need to get started. You can even start with a free plan on WordPress.com, although you might want to opt for a paid plan with extra features as your brand website grows.
Once you’ve got hosting, you’ll want to pick a theme and make tweaks to the style and colors to represent your brand images. You should also get a header logo designed by a professional graphics designer to represent your company. Before long, you’ll have an attractive and professional-looking website to use in all your marketing pursuits.
Create SEO-Driven Content
One of the most common ways brands use WordPress is for content marketing. Creating content that appeals to popular Google search terms is one of the most effective ways to build your search engine optimization (SEO). In other words, making targeted blogs will help you become more visible on Google and get more readers.
You should write all kinds of enticing blogs that relate to your business. For example, a makeup brand can create top 10 lists of the best eyeshadows, lipsticks, and palettes. A cycling brand can create blogs answering questions like “Which Type Of Bike Is Best For You?” or “How Do You Fix A Broken Bike Chain?” Things like how-to guides and tutorials are also great for SEO.
As you start to host more targeted content, you’ll notice new readers rolling in from Google. You can even use Google Analytics to find out which blogs are bringing you the most hits and adjust your marketing efforts accordingly. You can also use keyword tools to find new search terms and long-tail keywords to target.
Build An Email Marketing List
As well as being one of the best platforms for content marketing, WordPress can also help with your email marketing. Email marketing involves building a list of subscribers and sending them regular promotional emails that encourage them to visit your website and buy something from your brand. And when it comes to building a list, WordPress is exceptionally helpful.
You can find many free email subscription plugins that you can add to your WordPress page within minutes. These plugins encourage readers to enter their email and join your subscription list. You can show the subscription box on your front page or even include it on all of your content pages to get even more subscribers.
Once you’ve used WordPress to build your email marketing list, you can send out emails encouraging them to check out your latest content or even send out your latest sales promotions. This is one of the most impactful marketing methods as you can generate tons of sales without spending anything.
Promote Your Posts With Social Media
WordPress can also be implemented into your social media marketing strategy. Social media marketing generally involves creating pages for your brand on platforms like Facebook, Twitter, Linkedin, and Instagram. You can then use these accounts to build a following and promote your brand.
You can encourage people to share your WordPress content simply by adding a plugin such as Sassy Social Share. This allows readers to send out your blogs to all their social media channels simply by clicking a button. If you create entertaining content that generates a buzz, it’ll soon go out to hundreds or thousands of new people via social media.
Of course, you can also use these features yourself. Instead of creating a new social media post every time you want to promote a blog, simply click the social media share button and share it instantly. This will help boost your follower count while simultaneously bringing new eyes to your brand website.
Add An Enticing Portfolio
Another cool feature of WordPress is that you can add a portfolio to your brand website. This is perfect for showing off your best work and getting new clients. Some professionals even create WordPress portfolio pages to show to potential employers which can help them get lucrative work opportunities.
Adding a portfolio to your WordPress page is as simple as using a portfolio plugin like Nimble Portfolio. You can then add images, descriptions, links, and anything else needed to show off the kind of work you do. People will see this when they come to your site and may be enticed to do business with you.
Portfolios can be used for all kinds of brands. Retail brands might want to show off their newest products whereas B2B services can post case studies of companies they’ve helped. Freelance photographers can show off their photos while graphics designers can show the websites and logos they’ve created. Whichever way, having a digital portfolio is great for building your brand.
Conclusion
No matter what kind of brand you’re trying to build, WordPress can be excellent for your business. It can be used in all kinds of ways and its easy-to-use features make the whole process surprisingly straightforward.
You can use WordPress to build a professional site, boost your SEO, and even help with your email and social media marketing. It can also be used to host an attractive personal portfolio. WordPress can be implemented to any website and you can even find dedicated WordPress hosting for cheap or free.
