Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
We live in a mobile world. It’s no secret that every part of our lives have been infiltrated with quick access to Google via our smartphones. Our phones have become an extension of our daily lives. As consumers are changing, so is how businesses are forced to relate to them. Enter the world of mobile […]
5 Mistakes Small Businesses Make in Alaska Web Design Everyone in business understands that your web presence is a vital part of small business marketing and your company brand. Whether your market is in Alaska or beyond, it’s importance is understood.
A new spring means new marketing strategies. If you company doesn’t already have a website, you should definitely add it to your To Do List for 2015.A website can help with any number of things involving your business strategy.
A Website Offers Visibility
If you want to expand your business outside of your current customer base, you need visibility in your market. Most consumers are on the web now both trying to find new places to shop or acquire services and also to research those companies they find. Ideally, a quick Google search for some keywords about your business will bring up your business as a top hit but it takes some time for that to happen.The first steps are getting a website, optimizing it will happen after.
A Website Provides Your Customers Up to Date Information about Your Company
Using a website to provide up to date information about your business is crucial.You can inform customers about events and new services you provide, or show off pictures of projects you’ve finished. If you have specials or sales that you want to advertise, your website is the perfect place to do it. Announcements about store closings, new employees, and other business logistics can be posted to your website to keep loyal customers informed of your company’s happenings.
Your Website Improves Your Business Traceability
The best part of a website is you can keep track of how many people are seeing your advertising.Simple counters will tell you how many people have visited your site and you can even find out how they tracked you down.This allows you to see what other types of online visibility are working. Do you have a Facebook page or other social media outlet you like to use? Maybe your business is listed on a review website like TripAdvisor, Yelp, or Angie’s List that allows users to go straight to your page from the host site.You can see what’s working and what needs help.
Contact us today to see how we can help get your website up and running in 2015!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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One of the fundamentals of growing a business is good advertising and design.
Any business owner knows this and takes steps to ensure their target audience knows they exist. Your message is important and you want your potential clients to see it and understand it. Here are a few key elements that you need to keep in mind when utilizing design in your business advertising strategy.
Create a Cohesive Message in Your Anchorage Alaska Business Advertising Design Strategy
It can’t be said enough – a cohesive message across all of your marketing platforms will ensure your business’s advertising is consistent. If a client goes to your Facebook page, it should have the same look and feel as your own website. Print material should have a flow of ideas, language, and presentation that represents your company’s message as well as agrees with the rest of your advertising efforts. Design is the visual way to ensure all of these media outlets match and give off the same vibe, tone and voice of your company.
Professional Design for Your Anchorage Business
While creating advertising on your own may save you money, it won’t save time and it won’t give your business the polished, professional appearance it needs to get the results you want. Even if you have one simplified ad created by a professional to express your message, reusing that ad in multiple media outlets will still allow you to keep costs down as well as maintain a professional appearance. You can also hire a designer on a retainer basis, where you utilize their knowledge and feedback to ensure your materials are as effective as possible.
As a consumer, we all have multiple options on what company we choose to hire or purchase from. However, most people are drawn initially toward the advertisements that look most professional and put together. Think about how you choose from your available options. Without more information to assess the different options, the better design will draw you in. It looks better, and in turn expresses a more credible company and/or service.
Gaining Results from Your Marketing Efforts | Anchorage Alaska Business Advertising Design Strategy
With the help of a designer, you can see real results when you utilize proper design techniques in your advertising. Markets have many different trends and the design style that is effective in each will fluctuate based on any number of factors. Your target demographic, what your product or service is, or where you are connecting with your audience are all areas a professional designer can assist you. In turn finding a professional designer can not only gain you results but will also maximize your marketing dollars. After all, you get what you pay for.
The whole point of advertising is getting the results you want, which usually calculate to more clients! Make sure you are investing as much time in sending the right message to your audience, as they are in choosing to use a credible business for their needs.
Not sure where to start with design for your Anchorage business? Contact us today to see how we can help turn your message into a client!
Are you considering some new web design for your Anchorage Alaska business, but you’re not sure where to start? Tons of questions come up when starting to look for web design for your Anchorage business; we answer 3 common questions below.
What’s The Most Effective Kind of Web Design?
Each market is specific in its own “most effective” kind of marketing and design. Depending on your target clientele, you may find it more effective to put more time into your website over an email blast campaign, or vice versa. Knowing your market and your business will help determine the most effective design for your Anchorage business.
How Do I Get Started?
Everything starts with an idea. What do you want to tell your clients about your Anchorage business? Jot down a few ideas and key phrases. Sketch something if you’re artistically inclined. Gather color ideas in fabrics or paint swatches, look at other web designs that you like and see if you can explain why you like them. Voicing your idea is one of the hardest things about design- figuring out how to express WHY you like something is incredibly useful in getting your design to look the way you want!
Do I Really Need a Web Designer?
Of course you know my answer is going to be a resounding “yes”, but let me tell you why! A designer will help get the idea you have in your head onto paper (and the web!) as a real, tangible vision with a plan. Designers speak the language of color, line, and feel and can help bring your vision to life. Someone with experience in web design can ensure your concepts become something alive and effective for your audience.
Your Anchorage business needs a designer Contact us for more details!
When looking into branding your Alaska business, one of the questions you may start with us what kind of Alaska graphic design do you need? With so many options out there, the below guide should help with your Alaska graphic design needs.
Alaska Logo Design
The most important graphic design you need for any business is a company logo. It tells clients who you are and is the most used piece of graphic design across all platforms for your Alaska business. You need a logo, no matter what. It should be printed on all materials and be prominent in your marketing scheme.
Alaska Web Design
In the digital age, your website can make or break deals with certain clients. The graphic design on your website is crucial to expressing who you are as a company and what services you offer to the public. Layout, color, and feel all play a part in the graphic design of your website and they should all say something about your business.
A signature item for your business doesn’t hurt. From custom stationary to clever t-shirts, the graphic design you put out in the world represents your Alaska business. A great example of this is what ONDAGO DJ Entertainment created with their memorable logo. A quick and easy hook to get a customer to remember you could be the t-shirt graphic you use, something unique about your business cards, or really any unique aspect about your marketing! If customers remember your name, they’ll remember you when they need the services you offer. There are hundreds of opportunities to use graphic design available out there. Don’t feel like you need to utilize all of them for a successful marketing campaign. If you have the most important ones covered, the rest of your marketing will follow!
Still unsure about what graphic design you need for your Alaska business? Contact us today today to see how we can help!
In the digital age, your Alaska web design is going to be one of the first things a customer sees when familiarizing themselves with your Alaskan company. The homepage of your Alaskan company should have the following three components for a successful first impression.
Immediate Clarification of What You Do
A client doesn’t want to have to hunt down your mission statement to figure out who you are and what you do. This information should be front and center on your website’s homepage. A few simple statements or photos can relay the information you want and encourage customers to request more details for the service they need.
A general idea of what you do is great to start with. More detail on your homepage of the specific services you offer- be it links to pages detailing these services, a general list, or photos- helps clients figure out if you are the right company for them. The faster they can decide you’re the right company, the more likely they are to reach out for a quote or appointment for your services.
Answers to a Few Frequently Asked Questions
Are you constantly getting calls or information emails from potential customers asking the same questions? Is there something people need to know that they may not think to ask? It may not mitigate it completely, but having the answers to these questions right on your website homepage gives the information your customers are clearly looking for. Providing enough information to be useful and not so much that they don’t need to reach out is a key balance for your homepage.
Do you still need some help getting your Alaska web design homepage up and running? Contact us today and see how we can help!
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