The idea behind any company branding is to catch your customer’s eye and get them to ask more questions. Your Anchorage Alaska Brand, Logo Design or Graphic Design needs a unique feel to stand out in the crowd. A few tips can help take your Alaska brand to the next level!
Fight the Normal Brand Direction
There are many Alaska companies that play into the weather and terrain of Alaska when putting together their brand.Images of mountains, ice, water, trees, and other natural touches can be found in many, or even most, Alaska branding. It doesn’t mean you can’t use these motifs, but make them your own with uncommon colors, textures, or accents that take your brand from ordinary to extraordinary.
Your Message is Already Unique, Ensure Your Brand is
Don’t forget, your business is already unique by itself. Your brand should reflect your own unique vision and message, meaning it will have its own unique feel without too much effort!Play into the things you like and that speak to the audience you’re targeting.
Use Different Marketing Tools
Once you have figured out the way you want to make your Alaska brand unique, use different or unusual marketing tools.For example, typical bottled water companies might use water bottles to advertise their company. What about ice cube trays? Key chains are common advertising but those with fun and custom shapes or bangles are usually the ones that end up on everyday key rings.Some of the different tools may be more expensive since they aren’t standard but the cost is worth it if you are constantly getting word of mouth advertising from your clients.
Make sure to pick something about your business that makes it the most unique and different and play those differences up! Your customers will appreciate the efforts!
Some examples of some great Alaska Brands that are not specifically calling attention to the typical motifs:
These are companies that Bianca Frank Design was not a part of creating, however, they are inspiring Alaskan brands that have stepped away from the “Alaska” status quo and I admire each of these brands for that reason.
Do you need help defining and designing what makes your brand different? Contact us today to talk!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.