Anchorage Alaska Brand Logo Design

Brand Logo Design

At some point or another you may find that your logo no longer works as well as it originally did. Your original logo hasn’t “grown” with your business. Whether it has technical issues and/or it’s just looks outdated.
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Mobile Website Design and SEO

Why Google’s Trying to Drop You; Mobile Website Design and SEO Management

Mobile Website Design and SEO Management3

Beautifully branded websites, that work the way they should!


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social media

How Social Media Management Can Save Your Summer!

Social Media Management & Summer

As summer is fast approaching, many business owner/operators are not feeling all that “excited” about the prospects of it. Why? Well because most entrepreneurs understand that although the seasons change, the daily tasks of operating their businesses don’t. As nice as it would be to let mothballs grow on the marketing plans, it’s not feasible for anyone needing to generate income.
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content marketing

How Content Marketing Makes You Look Like a #Boss

Content marketing and its importance to your business brand, is growing. Ensure that your business is on pace with the trend and implement it effectively.

Content marketing is the useful, informative, and creative way to build relationships with your customers with your brand and your business.
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Brand Management and Graphic Design

The What, Who and How of Brand Management | Anchorage Alaska Brand Management & Graphic Design

You did everything right. You wrote developed your vision, got a great looking logo, have your brand “story” to tell……and still nobody knows who you are, or what you do.

Whether you are just starting out or your business has been open for years, one thing that I’ve learned is the missing piece in most start-ups, dying, or stagnant businesses is lack of ongoing brand management. In other words, you’ve built the brand….but it has no push.
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small business brand

5 Easy Steps for Small Business Brand, Marketing & Management in Alaska

So we’ve explained how not having a small business marketing plan negatively affects your business. How not establishing some sort of budget for your brand, equates to having no brand at all. Why consistency in small business brand can save you money, energy, and reinventing the wheel. Now the next step is what steps are […]

How Brand & Marketing Costs You Money: Without Spending a Dime

So you say brand & marketing, web design and social media management is expensive.

Well, yes…….I’ll agree…….It is.

And being a small business owner myself, I get it. Although I don’t have to pay directly for a designers time, or a marketing strategy….. I do pay with MY time.

Often times, my marketing and design take a back seat to looming project deadlines. My portfolio updates are left for Christmas Breaks and strings of influenza when I’m stuck in bed. As a matter of fact, as I type this blog – I’m sick – Not a coincidence, but I digress.

Even though I am the designer, and I am the marketer, and I am the social media manager…..My business takes a back seat. I don’t give it the time it needs. I’m often the last to update my blog and branded content, last to have something meaningful posted on my facebook page, and last to interact to really track after clients.

What I’ve realized is that I’m not alone. I find that most small to medium sized businesses are in the same boat. They don’t have time to begin to figure out what they may need but they know they need something, and they realize they are losing traction by doing nothing at all.

I’ve said before, that if you have no budget you have no brand. This is the same concept as losing traction by not marketing and consistently keeping your brand in center focus.

It’s a frustrating position to be in when you are trying to keep your head above water managing the day to day operation of your business. You think of potential business ideas and see opportunities slipping by because you simply just don’t have the time to “make things happen.” You look at the well oiled machine of a business someone else is running and you wonder…how are they doing all of that and growing at the same time? You begin to feel overloaded and defeated, until you realize why you got into business for yourself to begin with. People have misconceptions about business ownership and you feel like you’re drowning.

Always caught in this catch 22 of not having enough, and needing to do more.

So how is brand & marketing costing you money without spending a dime? Well….. you are losing money, by lost opportunity. When you don’t send a message out…it’s never received. Growing your brand equity and brand recognition in the marketplace is essential to staying relevant to your target demographic.

So….for my fellow business owners I have some food for thought for you. 3 simple steps to take to start moving in the direction of gaining traction and getting things done.



Design and Marketing | Bianca Frank Design

Step 1 for Brand & Marketing Your Business | Find Your Purpose

Get OFF of the focus of how to make more money, save more money or grow. First things first is that as a business owner you have to figure out who you are and where you’re trying to go. Rationalize it, analyze it, speak it, and eventually write it down! Do not ask other people (unless they are co-owners of the business) what their opinions are. You have to be able identity for yourself why you are doing what you’re doing and why your customers and potential customers should even care.

Some key things to take inventory about:

  1. Why am I in business for myself? Money? Time with Family? Passion for the Industry?
  2. What is the purpose of this business? Am I helping someone? Am I providing a Needed Service?
  3. Where am I trying to take this business? Am I trying to leave a legacy? Am I trying to Grow it, to sell it? Am I just working until retirement and then close it?
  4. Why should anyone care that you are in business? (sounds harsh) but this is by far the most valuable question I ask my clients. If you don’t know why someone should care why you’re in business, then you shouldn’t be in business. You won’t be able to sell yourself to anyone if you can’t sell yourself to YOU.

 

Step 2 for Brand & Marketing Your Business | Work with People

The best of the best of the BEST see the value in TEAMS. You can’t be a one woman/man show and expect to be able to take over the wingbat technology sector. You have to formulate a plan and that includes having people around you that round out your strengths and weaknesses. Key people you may need:

  1. Small Business Administration – Utilizing places like the Small Business Administration is of great value to small business owners.
  2. Accountant – if you aren’t good with money or budgeting this is essential.
  3. Alaska Small Business Development Center – Another great resource for Alaska Small Business owners.
  4. Anchorage Chamber of CommerceOffers networking events to tie into others in your sector or partnering with businesses to lift one another up.
  5. Brand Consultant and Graphic Designer – You will spend more for a designer but the impact of having a strong aesthetic, unique brand asset, color and typography will push your message further and consistently.
  6. Marketing and Social Media Management – Keep your brand equity growing means keeping a tangible place in your market, and in the face of your target audience.

 

Step 3 for Brand and Marketing Your Business | Execute Your Plan and Stay Consistent

A sure fire way to make sure that your business grows and remains relevant is consistency. No you don’t have to come out of the marketing gate blazing trails, but you do need to have at least a small drip of movement. Small businesses are expensive to open, operate, and run but you do not want to have a brand that has zero gas behind it.

You have to utilize the vision, brand, and plan that’s been developed and consistently put that message out into the marketplace. Alaska is a small enough market that luckily it doesn’t take long for the word to get out about your business. Especially if you do things the right way.

Content is King and Consistency is Queen!

Contact Bianca Frank Design today to see how we can help increase your brand equity!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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3 Reasons Why You Need A Website

A new spring means new marketing strategies. If you company doesn’t already have a website, you should definitely add it to your To Do List for 2015.A website can help with any number of things involving your business strategy.

A Website Offers Visibility

If you want to expand your business outside of your current customer base, you need visibility in your market. Most consumers are on the web now both trying to find new places to shop or acquire services and also to research those companies they find. Ideally, a quick Google search for some keywords about your business will bring up your business as a top hit but it takes some time for that to happen.The first steps are getting a website, optimizing it will happen after.

A Website Provides Your Customers Up to Date Information about Your Company

Using a website to provide up to date information about your business is crucial.You can inform customers about events and new services you provide, or show off pictures of projects you’ve finished. If you have specials or sales that you want to advertise, your website is the perfect place to do it. Announcements about store closings, new employees, and other business logistics can be posted to your website to keep loyal customers informed of your company’s happenings.
Website Visibility | Bianca Frank Design

Your Website Improves Your Business Traceability

The best part of a website is you can keep track of how many people are seeing your advertising.Simple counters will tell you how many people have visited your site and you can even find out how they tracked you down.This allows you to see what other types of online visibility are working. Do you have a Facebook page or other social media outlet you like to use? Maybe your business is listed on a review website like TripAdvisor, Yelp, or Angie’s List that allows users to go straight to your page from the host site.You can see what’s working and what needs help.

Contact us today to see how we can help get your website up and running in 2015!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Small Business Marketing on a Budget – Free Template

The concept that you have to spend money to make money is true. Without marketing, people don’t know who your small business is or what you do. These tips can help you market your small business on a budget.

Focus Your Efforts | Small Business Marketing on a Budget

While you do need to spend some money on your marketing campaign, you don’t need to spend a lot of if you properly focus your efforts. You want the most bang for your buck and depending on your market, that might be an ad or commercial or it might be buying branded t-shirts and other swag. It may help to do some research and determine the most effective way to spend your money.

The biggest idea here is to ensure that you are doing something, because doing nothing ensures you 100% that there will be no return on investment. Having worked with large and small budgets a like, it’s imperative that you stay consistent. Ways you can stay consistent, on a budget:

Social Media Calendar

Make a calendar of social media, marketing campaigns

This sounds daunting but it really isn’t. There are a lot of great online templates to utilize to get you started. Here’s a simple spreadsheet that I’ve created. Nothing major, just a start.You will notice, I’ve left Monday open. As a small business owner myself, I’ve learned leaving Monday free for the organization needs of the week and fixing any weekend issues is vitally important. Avoid scheduling tasks on Monday if you can avoid it.

Keep a Consistent Small Business Marketing Message

 

If you say the same thing over and over and over, your message (in it’s entirely) whether you are advertising on your website, Google ad words, print magazine, radio, or tv is saying the same thing. Eventually people will link who you are with what you do, and that’s the point. I tell some of my clients that the time that you get tired of hearing your message, the better that you are on the right track.

Stop reinventing yourself at every marketing turn. Say the same thing. Simplify your message and stay consistent. If you don’t have a message, it’s time to take a step back and define your vision statement.

Your vision statement is the basis for all of your marketing efforts and from where your brand voice should be resonating from.

Small Business Marketing
Update Your Website REGULARLY with NEW BRANDED CONTENT & Blogging

Update Your Website REGULARLY with NEW BRANDED CONTENT & Blogging

Yes, Blogging. Even if you feel that you aren’t gaining any traction with your website, consider it an investment. You have to add content to grow your exposure online. Substantial content shows your expertise in the industry, your commitment to your service or product, and offers your customers information they may not know otherwise.  What benefits does blogging on a regular basis offer to your business? Well here are some taken from (source)

Regular Blogging Gets More Clients to Your Existing Business

When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business.

 

With Regular Blogging You Gain Influence

A successful blogger gains a wide audience of people who trust and respect them.

You have the ability to gain influence and show your credibility in your industry when you have a voice about your own brand.

Regular Blogging Establishes Yourself as an Expert in Your Field

But over time, as you write more posts and share more of your expertise, you’re website will change from ‘just another blog’ into a powerful demonstration of your knowledge in a field. When somebody visits your site and sees the insights you’ve shared on a subject, along with the community of people who respect and seek that insight, it will be clear that you’re genuinely an expert in the field.

In the Media | Small Business Marketing on a Budget

One of the best ways to get your small business name in the press is to do some good deeds!Hold an event or sale that benefits a local charity, get your employees on board for a volunteer effort, or be a part of a community event by donating goods or services.

Using free social media sites like Facebook, Twitter, and Instagram to get your company name out there is a great way to market your small business.

Business Partnerships | Small Business Marketing on a Budget

There is strength in numbers and this is true of marketing endeavors as well!

If there are companies in your area you could partner with to advertise and it would be mutually beneficial, you should take these opportunities.Some examples include restaurants that offer discounts when patrons bring in a movie ticket stub from a nearby theater.

The restaurant gets advertising on the ticket stubs and movie goers may be more likely to go to dinner and a movie if they get a deal out of it. Your small business can have an effective market campaign, even on a budget!

Contact us today to see how we can help!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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How To Develop An Effective Social Media Campaign

Effective Social media is a critical part of any business’s marketing campaign. A social media campaign will help take your business to the next level and reach many more customers.

The tips below will help you learn how to develop an effective social media campaign.

Pick Your Social Media Platforms | Effective Social Media Campaign

Depending on the kind of business you run, you may choose to use any or all of the social media platforms available. Facebook and Twitter are good for text based marketing. Instagram and Flickr are picture based and allow you to show off your work.

All of these platforms link to each other, so you can post a picture on Instagram that shows up on Facebook. It’s good to use at least one social media app since some of your customers may only use one.

You’re more likely to reach a wider audience with multiple apps. Creating visual social media campaigns are also effective in gaining connections with your clients.

Share Social Media Posts Selectively | Effective Social Media Campaign

Not every article you like personally is good for you to share and associate with your business. Keep your shared articles and pictures related to your business. You can share links to events you have advertised on your website on your Facebook page or as a tweet as you get closer to the date.

Keep Track of Your Social Media Campaign | Effective Social Media Campaign

Which platform are you getting the most hits on? How many followers do you have on Facebook, Instagram, Flickr, and Twitter? You may blast customers you already have by email to try and get more followers are on your social media platforms. Keep track of how many followers you had before and after and see if this is effective. Other ways to get more followers include offers or discounts by way of a password or trigger word that can only be obtained if they follow you on one of your social media pages.

Social media is a very important part of your overall marketing campaign and it can help you reach your goals! Social Media is also a key element in growing you small business branding and keeping things consistent.

Contact us today to see how we can help.

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

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