Testimonials of a Web Design Company

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Bianca is exceptionally professional with a high desire to complete jobs to near perfection. Her attention to detail can be seen in all of her work. Her goal of customer satisfaction is impeccable, and her customer service skills remind you of a time when the customer came first. Pricing and availability of service is top notch and her customers remain loyal as a result. For excellent design or branding at a highly competitive price, look no further than Bianca Frank Design.

Sarah

Bianca helped me design and launch a new company website that greatly exceeded my expectations. Beyond the finished work product, I gained great value being able to develop my understandings of effective online marketing through her guidance. Bianca is talented, creative, knowledgeable, and fun to work with. I’m looking forward to engaging her again with our next marketing project!

Clinton White

I have had the pleasure of working with Bianca on a few projects now and I have found her to always be very professional, spend time to understand the clients wants and ALWAYS comes with a fresh ideas and a finished products that is miles above my expectations! 5 stars only because I can’t give more

Lindwood Parker

Bianca is very beneficial to our company. Always has amazing ideas to boost our company’s presence. The cost for her services is very small considering what we gained.

Gary Smith

Bianca Frank Design continues to amaze me in her ability, insight, and creative designs. Thanks for your work. Much appreciated.

D Tay

Bianca has been a trusted colleague and client for over a year now. I have found her stunning web designs, outstanding marketing, social media skills and tenacious dedication to her customers to be a shining example of “How it should be done”. I no doubt will continue to do business with her Agency now and in the future.

Nestor Rentas

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Social Media Advertising Benefits for Small Business

Social Media Advertising Benefits for Small Business

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Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.

Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).

Social Media Advertising Benefits for Small Business

Small Business need to focus on key components of their marketing efforts which include:

  • Improve brand recognition and  community visibility
  • Creating opportunity for more website traffic and gathering leads
  • Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service

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consistent branding

Does Your Consistent Branding Pass the Success Test?

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Even the smallest of businesses can gain a massive boost in credibility with consistent branding.

Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?

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brand-message

3 Reasons Why They Copy Your Brand Message

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…….Three Reasons Why they Copy Your Brand Message and Why that’s not a Bad Thing.

What do they say about the best form of flattery? imitation? It’s also good indication of your branding and brand message efforts because;

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design content marketing strategy

Why Your New Logo, Will Kill Your Business: Design Content Marketing Strategy

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I talk to business owners, often….more than often.

They usually come to me to solve a perceived design problem. Which of course I love doing. However, I have learned through experience that they are coming to me with a bigger problem than just a design issue. They believe a brochure, a new shiny logo, or an updated website will help grow their business, and since it’s such a small investment, they take it.
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How To Build A Consistent Small Business Brand

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Your brand presence is important to your business, for brand awareness, online and print advertising and for marketing your business. Because small businesses often have small marketing budgets, utilizing the power of having a consistent brand will help to maximize your message in the marketplace.

Utilizing an Alaska web design firm that also understands online marketing, brand design, and branded content, will give you small business marketing budget, the biggest bang for your buck.

Brand recognition grows over time and ensuring your brand is consistent across all of your online and print channels is even more important than what your budget is for marketing services.

It is important for your marketing campaign to have a consistent brand across all online channels. Whether you are marketing your brand through SEO (search engine optimization), Social Media Campaigns, Print Advertising or Video/Commercial means…the one underlying and most important element is that your branding remains consistent.

Here’s a quick read on how to maximize your Online Brand Marketing that further explains the importance of brand consistency and online marketing strategies.

Logo Design = Visual Brand or ReBranding for  Small Business Brand

One of the most recognizable parts of your visual brand is your logo. Finding out rules of how to create an effective logo design are an integral first step. Hiring a professional graphic designer to assist on establishing your initial brand, or rebranding an existing brand can help to ensure a powerful and memorable logo direction.

Ensuring your logo is consistent across each of your online channels is crucial. Having a consistent visual brand is essential in ensuring that your company’s visions and mission are reflected.

It should be the same on your website and all your social media pages.

Anytime it comes up on another site, your logo should be the same as on your own site.

If you have partnerships with other companies and they advertise that on their website, send them an image file of your logo and ask for theirs.

Cross marketing accurately is helpful in consistent branding.

Content Marketing for your  Small Business Brand

There is a feel and vibe that comes from the word choice used by companies on their websites and social media.

Depending on the type of business you have, you may have a more fun and light hearted vibe or a more serious and informative feel.

The message of your company can be easily construed on each online channel with carefully chosen words and font choices.

Releasing press releases, weekly blogs, social media content will allow for your branded content marketing to be useful and to further keep your brand consistent. It will also help steer all the media about your business.

Analyze your  Small Business Brand

You can’t know if your brand is consistent unless you’re constantly on the lookout for what’s out there about your business.

Check out any likely places your business name will come up including sites like Yelp, TripAdvisor, Angie’s List, and any review site specific to your type of business.

You can’t change what people say but being aware of it will help keep your brand consistent.

Contact us today to see how we can help with your brand!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

3 Big Trends That Could Affect Your Alaska Small Business In 2015

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It’s that time of year when we start to wrap up what we’ve done in 2014 and look toward next year for new and innovative trends.There are new trends emerging in marketing, advertising, and technology that could affect your Alaska small business.

>h1>Branded Content Marketing

The line between marketing and entertainment is becoming more and more blurred. Merging these two ideas means audiences not only want information, they want to be entertained at the same time. This may mean your advertising campaigns need to shift in this direction, if the audience you cater toward is at the front of social and market trends.

Cloud Based Storage for Alaska Small Business

People are coming around to cloud based storage and media sharing.Even with some of the recent media scandals, cloud based networking is efficient and convenient and will continue to be used for business going forward.Your small business may be affected- you may end up using cloud services yourself or will have customers or vendors that do. Especially being located in Alaska, getting information to and from people needs to be as easy as possible. Keep your information protected but embrace the convenience of third party file storage.
Alaska Small Business

Mobile Friendly Content for Alaska Small Business

If you haven’t seen this trend coming, you haven’t been paying attention!Nearly everyone carries a smart phone with more data capability than it took to put a man on the moon.We use our smart phones for much more than just phone calls. Potential customers will Google you as soon as they are intrigued- and what they find better be easy to navigate.If they’re not able to immediately get the information they need- what your company does, hours, contact information- they will likely move on to the next site.

Contact us today to see how we can help your Alaska small business keep up with the trends in 2015!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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