Today, millions of people are consuming content daily. The demand for high-quality and engaging content is getting exponentially higher and higher than previous generations. Keeping up with this high demand is impossible without outsourcing your content development and copywriting work.
Research from the agency We Are Social indicates that the number of active social media users now exceeds the 2 billion mark. This activity covers an array of different sites, but they are all fundamentally based on sharing thoughts, ideas, and information. Most businesses have recognized the need to create an online presence, which typically involves social media marketing. However, amongst the huge numbers of users, it is easy to get lost in the crowd. In order to make any real impact, find new customers, and maintain relationships, personal engagement will be key to everything you do.
You could be looking for more social shares to increase your brand exposure, relevance, and reputation online. You want your social profiles to gain more visibility for an increased social following. You also want Google to recognize your brand as authoritative in your niche market and rank your web pages highly in search engine results.
However, you can’t seem to figure out what’s wrong with your content. The only thing you might know for sure is that you’re missing out on the benefits of a successful content strategy and you don’t know why. Here are the answers.
Here’s what’s wrong. Your content could just be, to simply put it, bad. But don’t worry: it’s not a scary word if it’s something you can fix. Read on to find out what’s wrong to effectively correct your issues and craft great content so you can achieve your goals in no time.
The growth of Instagram has made it one of the most important social platforms for small businesses. Some businesses have been able to use the site as a central hub for their marketing, using attractive images to showcase products. Other businesses use it as a supplementary site, helping to reach an audience that can be difficult to engage with.
One consistent problem for businesses, though, is figuring out what to post. Most successful Instagram accounts have a recurring theme or posting style, but businesses often ignore this approach. Using the following examples of posts, it is possible to provide followers with interesting posts that keep them guessing and leads to consistent engagement.
Bianca is exceptionally professional with a high desire to complete jobs to near perfection. Her attention to detail can be seen in all of her work. Her goal of customer satisfaction is impeccable, and her customer service skills remind you of a time when the customer came first. Pricing and availability of service is top notch and her customers remain loyal as a result. For excellent design or branding at a highly competitive price, look no further than Bianca Frank Design.
Bianca helped me design and launch a new company website that greatly exceeded my expectations. Beyond the finished work product, I gained great value being able to develop my understandings of effective online marketing through her guidance. Bianca is talented, creative, knowledgeable, and fun to work with. I’m looking forward to engaging her again with our next marketing project!
I have had the pleasure of working with Bianca on a few projects now and I have found her to always be very professional, spend time to understand the clients wants and ALWAYS comes with a fresh ideas and a finished products that is miles above my expectations! 5 stars only because I can’t give more
Bianca is very beneficial to our company. Always has amazing ideas to boost our company’s presence. The cost for her services is very small considering what we gained.
Bianca Frank Design continues to amaze me in her ability, insight, and creative designs. Thanks for your work. Much appreciated.
Bianca has been a trusted colleague and client for over a year now. I have found her stunning web designs, outstanding marketing, social media skills and tenacious dedication to her customers to be a shining example of “How it should be done”. I no doubt will continue to do business with her Agency now and in the future.
Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.
Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).
Small Business need to focus on key components of their marketing efforts which include:
- Improve brand recognition and community visibility
- Creating opportunity for more website traffic and gathering leads
- Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service
Even the smallest of businesses can gain a massive boost in credibility with consistent branding.
Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?
I talk to business owners, often….more than often.
They usually come to me to solve a perceived design problem. Which of course I love doing. However, I have learned through experience that they are coming to me with a bigger problem than just a design issue. They believe a brochure, a new shiny logo, or an updated website will help grow their business, and since it’s such a small investment, they take it.
Providing branding, web design and marketing services for businesses seeking brand growth using holistic and innovative solutions that grow the brands people love.
Mon-Friday : 8am-5pm
Saturday : on call
Sunday : closed