Research from the agency We Are Social indicates that the number of active social media users now exceeds the 2 billion mark. This activity covers an array of different sites, but they are all fundamentally based on sharing thoughts, ideas, and information. Most businesses have recognized the need to create an online presence, which typically involves social media marketing. However, amongst the huge numbers of users, it is easy to get lost in the crowd. In order to make any real impact, find new customers, and maintain relationships, personal engagement will be key to everything you do.