For business owners worldwide, marketing is a cornerstone of success. And to be successful in our fast-paced, interconnected era, savvy entrepreneurs know that they need to harness the power of digital marketing.
Do you think that a few social media posts and a bunch of strategically-placed keywords will earn you the “best digital marketer” prize? You might want to think again.
Today, millions of people are consuming content daily. The demand for high-quality and engaging content is getting exponentially higher and higher than previous generations. Keeping up with this high demand is impossible without outsourcing your content development and copywriting work.
Research from the agency We Are Social indicates that the number of active social media users now exceeds the 2 billion mark. This activity covers an array of different sites, but they are all fundamentally based on sharing thoughts, ideas, and information. Most businesses have recognized the need to create an online presence, which typically involves social media marketing. However, amongst the huge numbers of users, it is easy to get lost in the crowd. In order to make any real impact, find new customers, and maintain relationships, personal engagement will be key to everything you do.
You could be looking for more social shares to increase your brand exposure, relevance, and reputation online. You want your social profiles to gain more visibility for an increased social following. You also want Google to recognize your brand as authoritative in your niche market and rank your web pages highly in search engine results.
However, you can’t seem to figure out what’s wrong with your content. The only thing you might know for sure is that you’re missing out on the benefits of a successful content strategy and you don’t know why. Here are the answers.
Here’s what’s wrong. Your content could just be, to simply put it, bad. But don’t worry: it’s not a scary word if it’s something you can fix. Read on to find out what’s wrong to effectively correct your issues and craft great content so you can achieve your goals in no time.
Content marketing is continuing to be a primary form of marketing for companies of all sizes. This trend is only expected to increase. Quality content marketing will help to build brand awareness and revenue.
The growth of Instagram has made it one of the most important social platforms for small businesses. Some businesses have been able to use the site as a central hub for their marketing, using attractive images to showcase products. Other businesses use it as a supplementary site, helping to reach an audience that can be difficult to engage with.
One consistent problem for businesses, though, is figuring out what to post. Most successful Instagram accounts have a recurring theme or posting style, but businesses often ignore this approach. Using the following examples of posts, it is possible to provide followers with interesting posts that keep them guessing and leads to consistent engagement.
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Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.
Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).
Small Business need to focus on key components of their marketing efforts which include:
Even the smallest of businesses can gain a massive boost in credibility with consistent branding.
Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?
What do they say about the best form of flattery? imitation? It’s also good indication of your branding and brand message efforts because;
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