Are you looking for ways to improve your website this year? Each new year means new website design trends that you can incorporate into your web design.
Trends come and go, which is why you should always be looking for ways to improve your website design and features. Doing this can also improve user experience and even help to influence potential customers to purchase from you.
Implementing new trends can help your website stand out and increase engagement.
Be sure to keep reading for our guide on the biggest website design trends for 2021 that you need to use in your web design right away.
If you’ve ever designed a website before, you’ve heard of utilizing white space to help your images and important quotes stand out. Yet, in 2021 one of the biggest website design ideas is dark mode.
That means instead of using white space to make things stand out in your design, you need to use a darker color to fill the space. The dark mode is used by tons of large brands to draw attention to their products.
It doesn’t matter if you’re trying to do big or small business marketing, you can use this modern design tool in your web design. It makes your website look sleek and chic.
Also, many people have found that darker colors are easier on the eyes. That means your website will be easier for potential customers to view especially compared to a website that uses a lot of white space.
The bright white colors from a white website could actually hurt potential customers’ eyes or make them not want to view the website. When dark mode helps to make your elements pop off the page, and your customers’ eyes won’t feel as intense when viewing it.
Minimalist Web Design
One of the similar website design trends to the dark mode or white space is a minimalist web design.
In 2021, many businesses are opting for simple web design ideas. You might think a minimalist web design will be hard to stand out or get your point across. Instead, these types of designs tend to be much more impactful.
Many people will remember a more simple design compared to one that is overly busy. You want to make sure your website is easy to navigate and user friendly, which is easier with a minimalist design.
Choosing a simple font and a basic color scheme is one of the easiest ways to accomplish a minimalist web design. Be sure to start simple and expand when you need to or when it feels right.
Using a minimalist design is a great way to start with small business branding. You can craft your brand by starting simplistic and growing from there.
Another web design for small businesses is by implementing chatbots to greet your customers and answer any questions. Chatbots are an interesting web design feature.
Many companies have been adding them to their website to help with customer service and digital marketing. A chatbot can help handle questions for clients while you handle all the important stuff behind the scenes.
For example, if a client has a question about their account or a product, they can ask the chatbot when they get to your website. The chatbot will be able to answer with ease, and the client will be happy.
It is a great way to improve customer service, and your website will be able to function properly by adding a chatbot.
One of the best website design trends in 2021 is adding collage art to help showcase your best products to potential customers. There are tons of different ways you can use collage art in your website design to help show customers everything you have to offer and even help with branding.
Whether you showcase your products, use promotional pictures, or make an interesting collage, it is up to you and your design ideas.
Many businesses even decide to use mixed media in their collages to make them more captivating for their audiences. You can include digital art, photography, typography, and so much more to come up with an interesting collage.
If you’re looking for little ways to capture your audience’s attention, you can try adding micro animations. These are small animations you can include in your website that will make it pop and stand out when potential customers are browsing.
There are lots of different ways you can incorporate micro animations into your web design. Many graphic designers enjoy using micro animations because it makes their artwork come to life.
When using micro animations in your website, you’ll find that it adds a sense of playfulness.
You might even find a way to animate your logo and make it more fun for your audience! Be sure to think about logo design and graphic design when adding micro animations to your website.
Some businesses have even incorporated micro animations to give you a full 360-degree shot of their products. That way, clients can see the full view of what they’re buying in a fun and unique way.
Optimize Your Website for Mobile
One thing you need to know when creating unique web design ideas is that the majority of your audience will be viewing your website from their phones. Something you don’t want to slack on is how your website will look when a potential customer sees it on their smartphone.
If you have any fun design elements that you’re implementing into the desktop version of your website, you should do your best to optimize it for mobile. Many large companies try to make their mobile and desktop versions look the same for both types of users.
On the other hand, you could also think of interesting website design ideas strictly for mobile phones. That way, your website will be user friendly for desktop users and mobile users.
Optimizing your website for mobile phones can also help with your social media marketing. When you link your website to your social media accounts or vice versa, people will be able to go back and forth to find your products and services.
Using Big Trends in Your Website Design
As you can see, there are lots of different website design trends that you can use to improve your web design and stand out among your competition. Website design can help pull in more customers and even increase your revenue making it a vital part of any business.
Are you looking for ways to improve your web design but aren’t sure where to start? We can help! You can request a website design quote and we will work with you to make your business’s website the way you want it.